client advisor

Astral Media

I had 50 loyal active clients that ordered monthly and some weekly.  I educated my clients on the benefits of using radio as an advertising medium.  I learned how to cold call and how to find backdoor ways of listing clients.  For example, i used job listing sites to scout out which new businesses were coming to Brandon and landed one of the largest radio accounts accross Canada.  I had a great co-worker who trained me which was especially helpful for cold calling.  In addition with his 25 plus years with the company he taught me how to ask for the business at the end of every call.  I went on calls with management quarterly and we reflected on what i did well and ways to improve.  THe hardest part of the job was finding new clients that had the money to spend $36 on one radio ad.   To acquire some of the smaller strip mall businesses i had to become creative so i would split a sixty second ad into four fifteen second spots. THis brought down the cost per business significantly.  WIth our excellent creative team we could deliver a catchy message which in turn drove business to the location.  The most enjoyable part of the job was landing new accounts as well as the free concert tickets and backstage passes.

A grass roots company, very face paced and at the leading edge of rolling out new channels and lines of business was brilliant.  The work was very hands on and and very much a collaborative process. It was not a corporate environment, whereby you felt your participation was direct.  I learned a lot of skills providing services to our audience; to be more effective and responsive and innovative to changes in the market; to become more effective, as support and manage projects; to develop effective relationships with third party suppliers and providers, and maintain the quality and innovative products for a very insatiable market, as children's programming can be. Working in Programming was the starting point of our process and working with a team to reach the final goals was critical, and very engaging. It was an excellent company to work for and a shame the unique work culture they fostered has been sold, and died out to an impersonal corporate one.

Working for Astral I hosted a morning show in the Okanagan. Working with the community to keep locals informed about events, culture, music. Bring my personality to an area that meant something to me because my family had been part of it for so many years.

A wonderful place to work with management that respected their talent. Committed to growth and community outreach. All 3 stations worked together like family and that really shone through on the air.

In that job i had the chance to do a full accounting cycle. I was the only person responsible for doing the accounting for the "Harold Greenberg Fund" it was very interesting and allowed me to increased my accounting knowledge.

Premise good. Execution left much to be desired. Not due to individuals but the sheer size of the company, prevents individuation and so accomplishments go unsung.

I was unimpressed in how things were run. It was my first job out of college and I didn't make two years there as I was ready to leave.

Was an awesome company full of fun and adventure and great people. it was always a busy place and there were a lot of options to move within the company.

Astral Media was one of Canada's premier media firms operating in TV, Radio, Out of Home and Digital.

I was there during a time of a lot of employee turnover. Not  a meritocracy.

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