Sr. Programmatic Media Specialist
At the Home Depot Canada, we are committed to delivering a superior digital marketing program that is based on insights, the spirit of innovation and talented people. As a leader in the home improvement industry, we understand that digital media is crucial to growing our customer-base and nurturing existing customer relationships; as such, we are expanding the digital marketing team to prepare for tomorrow’s retail challenges, today. We need more dreamers, innovators and big thinkers passionate about marketing and the customer journey to help us re-imagine the future of retail.
Position Overview:
We are looking for an advanced Programmatic Media specialist to lead, build and execute best-in-class Programmatic marketing campaigns for The Home Depot Canada. The Sr. Programmatic Media Specialist will lead strategic, in-platform activation, provide advanced reporting support, as well as mentoring programmatic & operations teams. In partnership with our vendors and internal teams, the successful applicant will help deliver ongoing insights and optimizations across all lines of business utilizing all enterprise digital channels. The ideal candidate will participate in the development and implementation of all programmatic media programs and will ensure that plans are in line with strategy, as developed by the Marketing Planning team. The ideal candidate will be a key stakeholder in helping to grow and evolve our acquisition and retention strategies and be a subject matter expert within digital marketing.
Position Responsibilities
Campaign Execution & Optimization
- Lead daily execution and monitoring of Programmatic Media campaigns.
- Optimize live campaign performance to align with specific business goals and KPIs.
- Manage media budgets and generate regular budget pacing and control reports.
Strategy & Tactical Planning
- Lead the activation strategy and annual program roadmaps for all Enterprise Digital Channels.
- Develop detailed tactical plans for programmatic campaigns across various KPIs.
- Identify new growth opportunities and drive innovation, including staying up-to-date with Google and other platform offerings.
Testing, Analytics & Reporting
- Lead in-platform testing methodologies (including incrementality, creative, sentiment, and performance).
- Utilize media tools to monitor industry trends, audience sentiment, Share of Voice (SoV), and sales opportunities.
- Deliver weekly, monthly, and ad-hoc campaign performance reporting and analysis to multiple stakeholders.
Cross-Functional Collaboration & Vendor Management
- Partner with vendors, creative agencies, and integrated advertising teams on omnichannel planning, buying, and reporting (Display, Video, Audio, OOH).
- Collaborate closely with internal Marketing, Advertising, PR, and Production teams to align media campaigns with broader initiatives.
- Encourage creative and content production teams to implement new ideas based on data insights.
Desired Skills and Experience
Competencies
- Naturally curious with an inclination to problem-solve, uncover deep meaning, and dive into complex campaign/channel analysis.
- A resourceful, self-directed team player who is seen as a subject matter expert by peers and has a proven ability to mentor or manage people.
- Exhibits a strong bias towards action, results, and driving measurable outcomes.
- Strong attention to detail with the ability to successfully multi-task, manage tight deadlines, and work independently.
- Excellent written and verbal communication skills.
Skills & Experience
- 3–4+ years of hands-on, in-platform programmatic media activation experience across multiple DSP platforms.
- Practical knowledge of advanced platform features, including custom bidding strategies and audience targeting.
- Direct experience managing media budgets.
- Bachelor’s and/or post-graduate degree in Communications, Marketing, Advertising, Media Studies, or a related field.
- Experience within the Retail industry (highly valued asset).
Direct Manager/Direct Reports:
- Reports to Manager, Programmatic Media & Digital Operations
- No Direct Reports
Travel Requirements:
Physical Requirements:
Location:
Working Conditions:
- Working in an office setting: computer work, camera on virtual meetings
Minimum Education:
- University/College degree in a related area of study, or equivalent experience
Minimum Years of Work Experience:
- 3-4 in Programmatic Media planning, activation & reporting across leading Demand Side Platforms (DSPs)
Minimum Leadership Experience:
Certifications:
- Any media platform certifications considered an asset
Other Requirements/Assets:
- Experience with media buying in a retail environment
