SENIOR BRAND MANAGER at KFI Inc. The Indian Sauce Company
KFI Inc, is a leading brand within the Indian Sauce Market. Our success has been driven by our ability to produce high quality authentic sauces, drinks and chutneys. We’re a family run organization that is exceptionally passionate about our products and customers. If being part of an entrepreneurial organization that is growing globally and domestically excites you, we’d love to hear from you! KFI Inc. is looking for a Senior Brand Manager to join our team.
The Senior Brand Manager (SBM) will be responsible for driving growth for the KFI Brand.
This individual will be a key contributor to the company’s strategic business planning and vision.
The Senior Brand Manager will develop marketing plans, contribute to brand strategy, produce locally relevant communication assets for multiple regions and guide new product development. In collaboration with senior leadership the Senior Brand Manager will build brand value, find innovative ways to create demand, and develop breakthrough activations and innovations.
KEY RESPONSIBILITIES:
Develop a deep understanding of the consumer and leverage consumer insights to drive brand strategy, brand positioning, communication architecture and innovation.
Create local and culturally relevant marketing communications.
Engage in activations that will build brand equity and drive long-term growth globally.
Drive innovation and the new product development process. This includes developing a 3 years pipeline of next-generation products.
Collaborate with R&D, Manufacturing, and Sales to take innovation ideas from concepts to reality.
Lead in house designers for communication, package design and activation.
Leverage AI and other tools to ensure KFI is on the leading edge of insights and communication
Utilize business analytics (share, volume and revenue drivers, competition) to monitor performance of the brand to develop forecasts, propose recommendations and drive business objectives
Manage and motivate team of two direct reports.
Full responsibility for management of Marketing budget.
Oversee the coordination and execution of all Trade shows.
Become a trusted partner and supporter of the sales team.
THE CANDIDATE
5-10 years’ experience in brand management for an established CPG company in Canada
Bachelor's degree in business administration, marketing, management, or a related field.
A self-starter who is thoughtful, analytical and a strategic thinker with an entrepreneurial spirit.
Robust experience in Paid Social marketing (Meta, TikTok, and emerging platforms).
Experience on a leading brand in the food category is an asset
Experience with marketing analytics, attribution platforms and AI tools.
Strong experience in marketing plan development; situation assessment, strategy and tactical plan development.
Experience in cross-functional team management and the ability to navigate uncertainty and complexity
THE ROLE IS IN THE $80,000-130,000 RANGE cost to company with health benefits.
Job Type: Full-time
Pay: $80,000.00-$130,000.00 per year
Benefits:
- Dental care
- Extended health care
- On-site parking
Work Location: In person
