Vancouver Whitecaps FC is seeking a data-driven, creative, and collaborative Coordinator, Digital Marketing to help deepen our connection with fans through personalized digital experiences.
Reporting to the Director, Digital, this role is responsible for executing and optimizing email marketing, SMS communications, and marketing automation strategies that increase fan engagement, strengthen customer relationships, and drive revenue. You'll play a key role in creating personalized customer journeys, leveraging CRM insights, and supporting digital initiatives that enhance the Club's online presence and overall fan experience.
Key Responsibilities
Email Marketing & Automation
- Develop, implement, and optimize personalized email and SMS marketing journeys using Salesforce Marketing Cloud.
- Plan, build, and execute promotional email and SMS campaigns across multiple business units.
- Drive growth in key email marketing metrics, including subscriber acquisition, open rates, click-through rates, engagement, and conversions.
- Utilize CRM data to create targeted audience segments and deliver personalized communications.
- Continuously optimize campaigns through A/B and multivariate testing.
- Monitor campaign performance and email-driven revenue, providing actionable insights and recommendations.
- Ensure compliance with email marketing regulations, including CASL, CAN-SPAM, and GDPR.
- Partner with internal stakeholders to develop integrated campaigns that support marketing, ticketing, partnerships, and fan engagement initiatives.
- Stay informed on emerging digital marketing trends, technologies, and best practices to continuously improve campaign performance.
Website & Digital Projects
- Collaborate with the Director, Digital to execute digital initiatives aligned with Club marketing objectives.
- Coordinate digital marketing requests and project deliverables across multiple departments.
- Maintain website content, creative assets, and promotional banners using the Club's content management system (CMS).
- Create and update web pages that support ticket sales, fan engagement, partnerships, and other business objectives.
- Work closely with Major League Soccer and internal stakeholders to execute league-wide digital initiatives and campaigns.
Qualifications & Experience
The ideal candidate is a strategic thinker with a passion for digital marketing, strong technical capabilities, and a desire to create exceptional fan experiences.
You will bring:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Two to four years of experience in digital marketing, with a strong focus on email marketing and marketing automation.
- Hands-on experience with Salesforce Marketing Cloud or similar marketing automation platforms such as Pardot, Marketo, or HubSpot.
- Strong understanding of email marketing best practices, customer segmentation, lifecycle marketing, and automated journey building.
- Experience interpreting campaign performance metrics and making data-driven optimization recommendations.
- Knowledge of HTML, CSS, and AMPScript is considered an asset.
- Excellent analytical, organizational, and project management skills.
- Strong attention to detail with the ability to manage multiple projects and deadlines.
- Outstanding communication and collaboration skills, with the ability to work effectively across cross-functional teams.
- A passion for innovation, continuous improvement, and delivering exceptional digital experiences.
Why Join Us?
At Vancouver Whitecaps FC, you'll be part of a collaborative team that is passionate about creating unforgettable experiences for our supporters. This role offers the opportunity to shape how fans engage with the Club through innovative digital marketing, meaningful customer journeys, and data-driven strategies that make a measurable impact.
The Club
Vancouver Whitecaps FC is the longest-running professional soccer club in Canada and the United States. Since its inaugural season in 1974, the club has united generations of loyal fans in British Columbia and beyond. With academies in eight out of ten provinces, a network of partner clubs, and hundreds of camps and clinics every year, Whitecaps FC provide a foundation for Canada’s soccer future.
We are also strongly committed to providing opportunities to Canadian athletes, both male and female, with the largest soccer development structure in Canada. This includes academy programs in eight of ten provinces across the country.
In addition to building a winning team on and off the pitch, the Club places great importance in giving back to our community, harnessing the power of sport to create a stronger, more equitable & inclusive society through three key community goals: helping meet critical needs, using soccer to build life skills and creating soccer participation opportunities in Indigenous communities.
Inclusion Statement
Vancouver Whitecaps FC believes that diversity and inclusion is critical to our success, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. This includes but is not limited to people of colour, Indigenous people, persons with disabilities, and persons of any sexual orientation or gender identity. Should you require any accommodation throughout the recruitment process, please do not hesitate to contact our People & Culture department.
"Within these walls, you are welcomed, accepted, and respected. Here, no matter who you are or where you come from, you are home. And you’re part of the team regardless of your age, sex, sexual orientation, gender identity or expression, race, marital or family status, disability, or religious belief or non-belief. All we ask is that you be ethical and inclusive in all that you do. Be respectful of all players, fans, and staff, and remember to cheer loudest for the ones wearing the blue and white. Go ‘Caps!"
We thank all applicants for their interest; however, only those selected for further consideration will be contacted.
