VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
WHO IS HUDSON ROUGE?
Hudson Rouge is a luxury boutique marketing and communications agency that works solely on luxury brands as the exclusive agency of record for the Lincoln Automotive business across all channels. We combine brand strategy, media strategy, activation, digital, social, earned media, production, and analytics to provide exquisitely crafted creativity. We are a small group of people, spread across several offices; New York, Detroit, Shanghai, Toronto, Mexico City and we care for each other as much as we care for our client. We are an agency that prides itself on doing the un-usual and we also look for the unusual talent: people who are excited about doing their best work and want to grow with us.
THE OPPORTUNITY
(Bi-lingual) Social Manager
Could this be you?
We're seeking a strategic and highly organized Social Manager to lead social-first and integrated advertising initiatives for a luxury automotive brand. This role requires strong cross-channel social expertise, exceptional client leadership, and the ability to guide complex, multi-disciplinary programs from concept to execution.
The Social Manager is responsible for creating a cohesive social ecosystem across paid, earned, and owned channels, ensuring all social initiatives work together to support brand and business objectives. As a key connector across social, creative, media, analytics, and production teams, this role drives integrated campaign planning and execution while maintaining a deep understanding of the client's business, competitive landscape, and target audiences. The Social Manager will also oversee the delivery of seamless social media campaigns in both English and French.
What You'll Do
Client Leadership & Social Strategy
- Serve as the primary day-to-day client lead for social media programs, building strong relationships and representing the agency's strategic point of view.
- Lead the integration of social-first content within broader media and marketing campaigns, with a focus on sales events, launches, and key brand moments.
- Develop and oversee organic social strategies and campaigns, ensuring alignment with brand objectives, business goals, and paid/organic integration.
- Apply deep expertise across all social disciplines—including paid media, social listening, content strategy, editorial planning, influencer marketing, community management, and reporting—to guide strategic recommendations and client conversations.
- Act as the primary client contact for French-language social initiatives, providing strategic guidance, managing approvals, and ensuring content and campaigns are accurately adapted for the French market.
Campaign & Execution Oversight
- Oversee the development and execution of social media campaigns, ensuring accuracy, quality, and seamless delivery across all workstreams.
- Support content production by partnering with producers, account teams, vendors, and creative teams to bring social-first ideas to life.
- Manage French-language social support, coordinating asset adaptations, timelines, proofreading, and quality assurance to ensure content is accurate, culturally relevant, and delivered on schedule.
- Collaborate with internal teams and external partners to deliver French-language assets for Tier 2 and brand campaigns, ensuring consistency across paid, earned, and owned channels.
Reporting & Insights
- Partner with analytics and strategy teams to synthesize insights from paid, organic, influencer, and community management efforts into actionable recommendations.
- Translate performance data into strategic learnings, identifying opportunities to optimize content, audience engagement, and campaign effectiveness.
- Present key findings and recommendations to clients and internal stakeholders, helping inform future social and integrated marketing initiatives.
Budget & Financial Management
- Own day-to-day financial management for the account, including budget tracking, forecasting, billing documentation, reconciliations, and scope management.
- Ensure accuracy, transparency, and financial accountability across all social and integrated workstreams.
Vendor & Partner Management
- Serve as the primary point of contact for social vendors and external partners, including influencer, production, and technology partners.
- Manage partner relationships, facilitating ongoing communication, project alignment, timelines, and next steps to ensure seamless execution.
Who You Are
- 3+ years of agency experience, ideally within luxury, automotive, or high-performance brand environments.
- Strong understanding of social media ecosystems, including paid and organic social, influencer marketing, community management, social listening, and reporting.
- Experience developing, adapting, and reviewing content in both official languages (English and French).
- Exceptional communicator with strong client-facing experience and the ability to synthesize complex ideas into clear, actionable insights.
- Highly organized and detail-oriented, with the ability to manage multiple projects, timelines, and stakeholders in a fast-paced environment.
- Comfortable working with analytics platforms, scheduling tools, budgets, scopes, and basic financial processes.
- Proactive problem-solver with a collaborative mindset and a commitment to high-quality, social-first work.
- Thrives in dynamic environments, adapting quickly to evolving priorities, processes, and workflows.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
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