Job Overview:
This role is aligned to the Coffee Operating Unit
Associate Marketing Manager – McCafé
Location: Mississauga (hybrid)
Job Overview
The Associate Marketing Manager, McCafé will play a key role in driving both brand and omni-channel marketing execution across the retail portfolio. This role bridges brand strategy and in-market activation, ensuring fully integrated, consumer-led plans that deliver business results across physical and digital environments.
This role will support end-to-end marketing delivery, from campaign development and innovation to omni execution across key retail partners.
This is a high-visibility role requiring strong cross-functional collaboration, attention to executional excellence, and the ability to translate brand strategy into impactful consumer and shopper experiences.
Key Responsibilities
- Brand & Campaign Execution
- Support development and execution of annual brand plans and integrated marketing campaigns for McCafé in retail
- Partner with agencies and cross-functional teams to deliver breakthrough, through-the-line programs with strong ROI
- Contribute to creative briefing, asset development, and deployment across channels
- Support launch execution for innovation, including packaging, messaging, and commercialization
- Omni-Channel Marketing & Retail Activation
- Lead execution of omni marketing programs across key retailers, including national campaigns, account-specific activations, in-store merchandising, and digital/social elements
- Develop and manage the omni marketing calendar aligned to brand priorities
- Translate brand strategy into best-in-class shopper marketing and retail execution
- Partner with Sales and Customer teams to tailor programs to banner-specific strategies
- Own execution across B2B2C platforms, driving optimization, and scaling with clear measurement of impact on conversion and path to purchase
- Planning, Budgeting & Performance
- Support management of marketing budgets, timelines, and project plans with strong financial discipline
- Track, measure, and report on campaign and omni performance (POS, digital, shopper metrics)
- Identify optimization opportunities and provide actionable recommendations
- Insights & Strategy Support
- Analyze consumer, category, and competitive data (e.g., Nielsen, shopper insights, POS) to inform strategies
- Translate insights into clear recommendations for brand growth and execution improvements
- Maintain a strong understanding of Canadian retail landscape and shopper behaviour
- Cross-Functional Leadership & Collaboration
- Partner closely with Brand, Omni, Sales, RGM, Insights, Innovation, Digital Shelf, and external agencies
- Serve as a key connector between brand strategy and executional delivery
- Support integrated business planning and alignment across teams
Total Rewards:
CAD $72,000.00 - $88,000 annually.
Actual placement within the compensation range may vary depending on experience, skills, and other factors. Annual bonus based on performance and eligibility. Benefits, subject to eligibility: medical, dental, disability, life insurance, paid time off (including vacation and personal time), RRSP with company match, tuition reimbursement, employee and family assistance program, and coffee discount.
Requirements:
Qualifications
- University degree in Business or Marketing
- 3–5 years of experience across brand marketing, shopper/omni marketing, or CPG marketing roles
- Experience in campaign execution, retail marketing, and cross-functional project management
- Experience working with creative/media agencies
- Familiarity with Canadian retail environment and shopper marketing dynamics
- Experience with SAP and syndicated data (e.g., Nielsen) is an asset
Skills & Capabilities
- Strong project management and organizational skills
- Ability to manage multiple priorities in a fast-paced environment
- Analytical mindset with ability to translate data into actions
- Strong communication and stakeholder management skills
- Detail-oriented with a focus on executional excellence
- Collaborative, proactive, and solutions-oriented
- Comfort operating across both strategic and executional work
Company Overview:
Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott’s®, Peñafiel®, GHOST®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.
We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.
Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join us?
Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.
A.I. Disclosure:
KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to [email protected] in lieu of clicking . In order for your application to be considered and opted out of AI, you must include the words "AI Opt-Out" and either job title and location or Job ID # in the email subject line in your email application.
Vacancy Transparency : This role is being posted for an existing vacancy.
