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Paid Media Manager

Creative Currency -
Toronto, ON

Quick apply

Job details

Permanent | Full-time
$80,000–$115,000 a year
8 days ago

Qualifications

Analysis skills
Presentation skills
Content development
B2B
Google Ads
Communication skills

Full job description

Position: Paid Media Manager
Job Type: Full Time
Location: Toronto (Hybrid)
Start Date: Immediate
Salary: $80,000–$115,000

What We’re Looking For

Creative Currency is looking for a Paid Media Manager to join our advertising team. This role leads the planning, execution, and optimization of paid media campaigns across digital, social, and programmatic channels — for clients who are trying to shift perception, win audiences, and move people to act.

This position sits inside our integrated strategy workstream, working closely with strategists, creatives, account leads, and production teams. You’re not just running ads — you’re contributing to the thinking behind them. That means helping shape targeting strategy, pushing back when the brief isn’t right, and understanding how paid media fits into the broader campaign.

Our clients span consumer brands, advocacy organizations, public affairs campaigns, and not-for-profits. The work is varied, the stakes are real, and no two briefs are exactly alike. If you’ve ever wanted to run a campaign that actually matters — not just one that performs on paper — you’ll fit in here.

You will work across both Creative Currency and our sister agency, Enterprise Canada, supporting national and regional clients across a range of sectors. You may find yourself running paid social for a national advocacy campaign one week and managing digital display for a recruitment launch the next.

The ideal candidate brings 4–7 years of hands-on paid media experience, ideally from an agency environment, with proven expertise across Meta, Google, programmatic, and traditional media.

What You Do Well

Plan, build, and manage paid campaigns across Meta, Google Ads, LinkedIn, TikTok, Reddit, Pinterest, and programmatic
Manage and build relationships with media partners and vendors, including OOH, TV, radio and print, to negotiate rates, find added value and optimize media buys
Develop audience targeting strategies — from segmentation and lookalikes to geo-targeting, behavioural layering, and custom audiences
Write media plans and budget recommendations that are tied to real campaign objectives, not just platform defaults
Brief and collaborate with our creative team on ad creative — you understand what makes an ad work, not just what makes it cheap to run
Monitor, analyze, and optimize campaign performance in real time, and translate findings into clear, client-ready insights
Use AI-assisted tools to speed up campaign analysis, surface insights faster, and test creative hypotheses at a pace that wasn’t possible before
Lead A/B testing frameworks and use results to continuously improve performance
Stay current on platform changes, policy updates, and emerging formats — especially in the advocacy and political advertising space
Contribute to new business pitches with media strategy and audience intelligence
Help mentor junior media staff and contribute to building out our paid media practice as the agency grows

Your Skills

Deep hands-on expertise in Meta Ads Manager, Google Ads, and at least one DSP or programmatic platform
Strong analytical skills — you’re comfortable in GA4, GTM, AgencyAnalytics, or similar tracking and reporting environments and can turn data into decisions
Experience working with traditional media vendors and partners — including broadcast, print, out-of-home, and audio — and an understanding of how traditional and digital channels work together in an integrated buy.
Experience running campaigns across consumer, not-for-profit, public affairs, or advocacy verticals
Excellent written communication — you can write a smart media rationale, not just export a screenshot
Comfortable presenting to senior clients and explaining media strategy in plain language
Ability to manage multiple campaigns and clients simultaneously without dropping the ball
An instinct for how creative and media strategy work together — you think about the ad, not just the placement
Experience with LinkedIn Campaign Manager for B2B, government, or professional audiences is an asset
Comfortable using AI tools to accelerate research, audience analysis, reporting, and creative testing — and curious about where the technology is headed next
Familiarity with privacy-safe targeting and the post-cookie landscape is a bonus

What We Can Offer YouCompetitive Salary + Professional Development

Competitive compensation, performance incentives, and ongoing opportunities to grow through mentorship, learning, and professional development.

Comprehensive Health Benefits + Phone Plan + AI Plan

Health coverage includes vision, dental, prescription drugs, and mental health support. We also cover a portion of your monthly phone expenses as well as a portion of your AI subscription of choice.

Highly Diverse Clientele

We’re not a traditional advertising agency. Our work spans public affairs, healthcare, culture, and consumer spaces — helping organizations find currency in a world shaped by social change, political complexity, and digital disruption.

Culture That Actually Matters

We value collaboration and connection, and genuinely enjoy working together. No forced fun, just good people doing good work.

Work From Wherever

Flexibility matters. We support different needs and schedules, and we’ll work with you to help you do your best work.

About Creative Currency

Creative Currency is a different kind of creative agency and content studio. We sell ideas, not stuff. We create currency. That means developing ideas and content that shift perception, build trust and move people to act. Our work brings strategists, storytellers, and campaigners together so that insight moves into execution quickly and with purpose. Our sister agency, Enterprise Canada, is a national strategic communications firm with expertise in government relations, public relations, health care and issues management. We have offices located across Canada in Toronto, Hamilton, Ottawa, Halifax, Edmonton, Calgary and Vancouver.

https://creativecurrency.ca/

Pay: $80,000.00-$115,000.00 per year

Benefits:

Dental care
Extended health care
Flexible schedule
Paid time off
Vision care

Work Location: Hybrid remote in Toronto, ON M5G 2C2

Quick apply

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