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Assistant Manager Marketing

Hanesbrands -
Mississauga, ON

Quick apply

Job details

Full-time
$75,600–$84,000 a year
3 days ago

Qualifications

Microsoft Powerpoint
Bilingual
French
Microsoft Excel
Marketing
English
Microsoft Office
Bachelor's
Product management
Retail management

Full job description

Who we are
Gildan is a leading manufacturer of everyday basic apparel, with a strong portfolio of brands, including Gildan®, Hanes®, Wonderbra® Comfort Colors®, American Apparel®, ALLPRO™, GOLDTOE®, Peds®, Bali®, Playtex®, Maidenform®, Bonds®, as well as Champion® which is under an exclusive licensing agreement for the printwear channel in the U.S. and Canada.
Gildan owns and operates vertically integrated, large-scale manufacturing facilities which are primarily located in Central America, the Caribbean, North America, and Asia. Gildan operates with a strong commitment to industry-leading labour, environmental and governance practices throughout its supply chain in accordance with its comprehensive ESG program embedded in Gildan's long-term business strategy. Together with our global team of dedicated employees, Gildan is united in its vision of Making Apparel Better®. Discover the full scale of Gildan and prepare to be surprised at gildancorp.com.

The opportunity
Reporting to the Manager, Marketing the Assistant Manager Marketing will assist by analyzing sales & market trends; manage the end to end product life cycle from concept to in-market activation and support creative efforts cross-category; support the development of seasonal product strategies for market sell-in. With limited supervision, the candidate will work independently on assigned projects, but also contribute to collaborative efforts within the overall team. This role operates within a hybrid work model, requiring a 3 day presence onsite in our Mississauga office.
The role
Marketing Strategy

Assist in the execution of marketing plans for the Canadian market to reach sales, profit and financial targets defined for the brand
Assist in management of the product and brand portfolio
Assist with the creation of retailer presentations to obtain their buy-in as needed in partnership with Customer Management teams
Partner with cross-functional departments to ensure successful delivery of local market needs and effectiveness of marketing programs
Work in close partnership with Global Marketing and product teams
Support the Canadian team in managing the marketing budget, including invoicing process and tracking
Adhoc analysis such as: portfolio/brands performance analysis and specific programs deep-dive, consumer trends, consumer insights, category dynamics and competitive knowledge

SKU Management

Lead product Lifecycle Management process, supporting the Marketing Manager in effective product and SKU level management.
Assist in setting up seasonal launches in the company’s Enterprise Resource Planning (ERP) system, completing assigned workfront tasks and participating in planning meetings with international teams
Assist in managing shipment/pos/inventory evaluation, recommendations, and monthly tracking to ensure financial and inventory goals met
Assist in weekly meetings to track production, shipment and in DC availability
Work with Demand Analytics team and Sales Operations teams to ensure accuracy in forecasts in order to achieve quarterly profit targets

Marketing and Product Management (Online, Brick and Mortar)

Work with local and global merchandising teams on product strategy as well as instore and online execution.
Support total team by liaising with global counterparts to ensure Canadian team aware of changes/updates to global plans
Work with Creative Services Manager to ensure brand cohesiveness across all brick & mortar doors with customization by channel, including online
Work with Creative Services Manager to ensure brand guidelines are respected in all instore and online merchandising executions (permanent and temporary)
Support Marketing Manager in creating product P&L’s for evaluation

Brand Execution

Work with Creative Services Manager to ensure perfect execution of the product and brand in-store and online
Create agency briefs for marketing, PR, packaging, in-store visuals and support the execution in Canadian market. Present brief to senior team and collaborate with creative services team to bring brand to life in market
Obtain packaging artwork approvals in systems, manage flow throughs on new packaging
Monitor online stores and B&M stores to build into marketing strategy
Build, maintain and communicate new product information forms and product sell sheets

Commercial Strategy

Plan trade activations with the Corporate Sales Managers.
Create and update retailer presentations to support product sell-in. Work closely with Corporate Sales managers and product merchandising teams to provide samples and colors swatches for sales meetings
Lead weekly meeting with Customer Management Group to respond to retailer/market needs, communicate plans and updates
Collaborate on E-commerce strategy (retailer.com, pure players)

The requirements

Bachelor’s degree in marketing
3+ years relevant work experience in product management, brand management, retail management or direct to consumer experience
CPG or apparel experience, a strong asset
NPD & data analytics skills
Results oriented and tenacity to get things done on time and on budget
MS Office Proficiency (specifically Excel and PowerPoint)
Analytically focused with ability to create insights from data
Tenacity to get things done on time and on budget
Detail-oriented, ability to execute tasks with unprompted follow-up
Proactivity and start-up mindset: ability to move, propose new ideas and take actions independently
Meticulously organized with the ability to wear multiple thinking hats and have an innate curiosity
Bilingual English / French is an asset

Salary Range: $75,600-$84,000
This role is being posted to fill a current vacancy
AI will be utilized to create a candidate summary for all applicants

What’s in it for you?

Join a publicly traded company dual-listed on NYSE and TSX with great potential
Be part of a workplace where meaningful connections and teamwork are celebrated
From local to international, be ready to work alongside a diverse group of colleagues
Benefit from mentorship and continuous development opportunities
Take advantage of our attractive benefits packages

We want to get to know you better! Please include your transferrable skills and unique experience in your application to help us learn more about you.
We thank all applicants for their interest, however, only those selected for interviews will be contacted.

Find your fit with us
We are committed to ensuring that everyone, across every background and identity, feels respected, supported, and able to thrive. Come as you are and #FindYourFit at Gildan. Tailor the future of your own career.

Quick apply

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