Overview
About Us
We're not another generic marketing agency.
We're building something that hasn't been done
before — a company that fuses cutting-edge
digital marketing with a first-of-its-kind physical
ad network, right here in Calgary. We're early,
we're lean, and we're moving fast. If you've ever
looked at an industry and thought, "I could do
this so much better," — that's exactly the energy
we're built on.
We don't believe in hierarchy for hierarchy's sake.
We believe in smart people, sharp tools, and the
guts to try things no one else is trying.
The Role
This is a founding-team-level digital marketing
position for someone who wants to build
something, not just maintain it. You'll own our
digital services end-to-end — SEO, paid media,
social strategy, web design, and analytics —
while working hand-in-hand with our ad network
sales team to coordinate internal promotions,
target strategically chosen demographics, and
directly shape how we present ourselves to the
market.
What You'll Do:
Own the Digital Stack: Lead SEO, Google Ads,
Meta campaigns, social media management,
web design/development, and content strategy
for our clients and our own brand.
Co-Create with Sales: Work alongside our ad
network sales team to align digital campaigns
with physical ad placements, coordinate internal
promotion efforts, and ensure our online and
offline messaging hits the same strategic
demographics.
Sit in the Client Room: Be involved in the client
consultation process from day one — not siloed
behind a ticket system. You'll hear directly what
business owners need and help design solutions
that actually solve their problems.
Experiment & Innovate: You'll have access to AI
tools and systems you won't find at other
companies — we're talking genuine competitive
advantage, not ChatGPT Plus. We expect you to
use them to work smarter, move faster, and
deliver results that make clients do a double-
take.
Build the Department: This isn't a cog-in-the-
machine role. You'll have considerable say in
how the digital department develops — what
services we offer, what tools we invest in, how
we price and package, and who we hire next.
Set the Standard: We're here to push the
envelope and set new standards for the industry.
If you have ideas for how digital + physical
advertising should work together, you'll have the
runway to test them.
Who You Are
You have 2+ years of hands-on experience
across SEO, paid media, social media, web
design, or content marketing — and you're great
at at least two of them.
You're strategically minded — you don't just post
content or run ads, you think about who we're
reaching, why they buy, and how to move them.
You're comfortable in the client room — or eager
to get there. You can translate marketing jargon
into business outcomes that a tradesperson or
small business owner actually cares about.
You're tool-fluent with Google Ads, Meta
Business Suite, WordPress/Webflow, analytics
platforms, and SEO tools — and AI-curious
enough to push past the basics.
You're self-directed, opinionated, and hungry.
You want a seat at the table, not a desk in the
corner.
You understand Calgary's business culture — or
you're excited to learn it fast.
Bonus Points:
Experience with local service-based businesses
(trades, construction, events, hospitality).
Background in OOH, signage, or any form of
physical advertising would be great.
Photo/video editing or basic motion graphics
skills.
You've managed campaigns with real budgets
and can speak to ROAS, CPL, and organic
growth metrics.
What You Get (Beyond a Paycheck)
Real Ownership: This is a founding-team role.
The systems you build, the processes you
design, and the culture you help create will
outlast your first year.
Equity & Advancement: We're offering share
incentives and a clear path to advancement —
not someday-maybe promises, but structured
milestones tied to revenue and client growth.
Tools No One Else Will Give You: You'll work with
AI-driven marketing tools and workflows that
most companies either don't know exist or are
too timid to adopt. We're not experimenting for
fun, and though the REALLY big guns may be a
ways down the road, we're still arming you to win.
Cross-Functional Influence: You won't be locked
in a digital silo. You'll consult with sales, sit in on
client strategy sessions, and help decide where
the company goes next and have a profound
effect on the development of your department.
Professional Development: Certifications,
courses, conferences — if it makes you sharper,
we'll invest in it.
The Rare Chance to Build Something New: This
isn't a paint-by-numbers agency job. We're doing
something no one has done before, and you'll be
there from the beginning.
Compensation
Base: Competitive salary or contract rate scaled
to experience, with a 90-day performance review
and path to full-time.
Performance Bonuses: Tied to client retention,
campaign results, and revenue targets.
Equity Participation: Share incentives available
after a proven trial period for candidates who
demonstrate leadership and impact.
To Apply
Send the following to [email protected]:
1. Your resume.
2. A short note on the best idea you've ever had
at a job that got shut down — and why you still
think it would have worked.
3. Some examples from your graphics design,
web design or video editing portfolio
4. Some social media promotion, page building,
viral content creation or organic SEO you did
which really kicked buns!
3. One example of a campaign, website, or
strategy you're proud of (with metrics if
possible).
We don't care about perfect credentials. We care
about vision, hustle, and the guts to execute. If
that sounds like you, apply.
Responsibilities
- Develop and execute comprehensive digital marketing campaigns across channels such as social media, email, search engines, and display advertising.
- Conduct thorough keyword research and implement SEO best practices to improve organic search rankings and increase website traffic.
- Manage paid advertising campaigns using platforms like Google Ads (AdWords), Facebook Advertising, and other PPC channels to maximize ROI.
- Design engaging visual content utilizing Adobe Photoshop, Adobe Creative Suite, and graphic design principles to enhance campaign appeal.
- Maintain and update websites using WordPress, ensuring content is optimized for SEO and user experience.
- Analyze website and campaign performance with tools like Google Analytics and Google AdWords to identify opportunities for improvement.
- Collaborate with cross-functional teams on email marketing initiatives, creating targeted campaigns that nurture leads and retain customers.
- Utilize HTML, CSS, JavaScript, and SQL skills to troubleshoot website issues, implement tracking codes, or customize digital assets as needed.
- Monitor industry trends in digital marketing and e-commerce to recommend innovative strategies that keep us ahead of the curve.
Qualifications
- Proven experience in digital marketing with a strong understanding of e-commerce platforms and online advertising strategies.
- Proficiency in SEO techniques, keyword research, and analytics tools such as Google Analytics.
- Skilled in graphic design software including Adobe Photoshop and Adobe Creative Suite.
- Hands-on experience managing campaigns on Google Ads (AdWords), Facebook Advertising, and other PPC platforms.
- Familiarity with website management systems like WordPress along with HTML, CSS, JavaScript, and SQL fundamentals.
- Strong knowledge of email marketing tools and best practices for customer engagement.
- Ability to analyze data effectively to inform strategic decisions and optimize campaign performance.
- Excellent communication skills combined with a proactive approach to problem-solving in a fast-paced environment.
Join us as a Digital Marketing Specialist and leverage your skills to craft innovative campaigns that captivate audiences worldwide! Your expertise will be instrumental in driving our brand’s growth while you develop professionally within a vibrant team committed to excellence in digital marketing.
Pay: $34,075.52-$87,299.28 per year
Benefits:
- Casual dress
- Company events
- Company pension
- Employee assistance program
- Employee stock purchase plan
- Flexible schedule
- Profit sharing
- Stock options
- Tuition reimbursement
- Work from home
Application question(s):
- Most important, BY FAR; are you driven, entrepreneurial and innovative to your core?! Are you excited by the idea of getting in on the ground floor of a startup intended specifically to do what no one else in the industry has before?
- Do you have any additional skills, talents, education or aptitudes not previously mentioned? especially ones pertaining to business or technology?
Experience:
- SEO, SEM: 2 years (preferred)
- Webdesign & Graphics Design: 1 year (preferred)
- Social Media Promotion/ Presence building: 1 year (preferred)
- Marketing or Advertising: 2 years (preferred)
- Digital Printing/ Wide format printing/ Signage: 1 year (preferred)
Language:
Licence/Certification:
- Driving Licence (preferred)
Work Location: Hybrid remote in Calgary, AB T2R 0X7
