If you take pride in being compassionate, honest, professional, and safe, consider an exciting and rewarding career at Shannex. Our communities offer more than a place to work – they welcome and celebrate Great People who inspire meaningful connections while Leading the Way to Better Living™.
We are searching for a Sales Manager to join our Parkland at Home team based in Halifax, Nova Scotia.
Reporting to the Regional Director, the Sales Manager will be responsible for leading the business development and drive sales growth for Parkland at Home. This role combines strategic sales leadership with hands-on marketing execution to increase client census and revenue.
Meaningful Benefits
You will be surrounded by supportive and talented team members who make our communities great places to live, work and visit. As an established and respected organization in the healthcare sector, Shannex offers opportunities for growth, development and advancement. And at the end of every day, you will know you’ve made a measured difference in the lives of our residents.
Additional benefits include:
- Comprehensive health, vision, and dental benefits plan, including an Employee and Family Assistance Program
- Life, travel, and other insurances
- Access to virtual healthcare 24/7 for FREE through the group health benefit plan
- RRSP program (5% employer matching)
- Vacation accrual (begins immediately) and travel insurance
- Free onsite parking
- Access to thousands of perks vendors and discounts through our WorkPerks program, including excellent discounts for apparel, restaurants, technology, fitness, travel, and tickets to some of your favorite sports and entertainment events
- Access to continuing education and training through Shannex’s Centre of Excellence
- Opportunities to be part of sector innovation and continuous improvement initiatives
- Recognition and Rewards for service excellence and safety
About the Opportunity
- Develop and execute strategic business development plans to achieve client acquisition, referral, and revenue growth targets.
- Identify, pursue, and cultivate new referral opportunities with hospitals, physicians, nurse practitioners, discharge planners, social workers, case managers, rehabilitation providers, community agencies, and seniors' organizations.
- Build and maintain strong relationships with referral partners through regular meetings, presentations, educational sessions, networking events, and ongoing engagement.
- Represent Parkland at Home at community events, conferences, and industry meetings to strengthen brand awareness and market presence.
- Respond to prospective client, family, and referral partner inquiries, providing education on available services and guiding the intake process.
- Collaborate with Clinical Managers, Client Services, Operations, and Marketing to ensure a seamless transition from referral through service commencement.
- Develop and manage a robust sales pipeline, maintaining accurate CRM records, referral activity, follow-up actions, and conversion outcomes.
- Monitor key performance indicators, analyze referral trends, market intelligence, and competitor activity, and provide recommendations to improve business development performance.
- Prepare sales forecasts, pipeline reports, and performance updates for leadership.
- Partner with Marketing to support community outreach initiatives, educational presentations, campaigns, and local growth strategies.
- Promote exceptional service by fostering trusted relationships with referral partners, clients, families, and internal stakeholders.
- Ensure all business development activities are conducted in accordance with organizational policies, privacy requirements, and quality standards.
- Identify and escalate service readiness or operational concerns that may impact the client experience or referral partner confidence.
- Perform other related duties as assigned.
About You
In addition to placing high value on continuous improvement, collaboration and accountability, you bring:
In addition to valuing continuous improvement, collaboration, and accountability, you bring:
- Bachelor's degree in Business, Sales & Marketing, Healthcare Administration, Hospitality Management, or a related field.
- Minimum of 5 years of experience in business development, healthcare sales, home care, seniors' services, or a related service-based industry.
- Proven success in consultative sales, business development, referral network growth, and achieving sales or revenue targets.
- Experience using CRM systems, managing sales pipelines, and analyzing performance metrics.
- Strong communication, presentation, and relationship-building skills with healthcare professionals, community partners, and clients.
- Proficiency in Microsoft Office, a valid driver's license with reliable transportation, and the ability to obtain required background checks.
- Experience in private-pay home care, knowledge of Atlantic Canadian referral networks, and bilingualism are considered assets.
