S'more about the team
HelloFresh is looking for a Growth Marketing Specialist, Direct Mail to help drive the growth and performance of our Direct Mail channel across our Canadian brands: HelloFresh, Chefs Plate, and Factor. This is a hands-on role for someone who takes ownership of their work, thinks in numbers, and enjoys turning data into clear actions that drive growth.
Reporting to the Growth Marketing Manager, you will be responsible for planning, executing, and optimizing Direct Mail acquisition campaigns that deliver against volume, CAC, ROI, and efficiency goals. You will help manage campaign operations from end to end, including audience planning, creative coordination, vendor management, budgeting, forecasting, execution, reporting, and post-campaign analysis.
You will work closely with internal teams and external partners to improve channel performance, scale what works, and identify new opportunities for growth. If you are someone who holds yourself accountable to results, enjoys solving problems, and wants to directly influence customer acquisition, this role is for you.
Lettuce share what this role will be responsible for
- Campaign Execution & Operations: Support the planning and execution of Direct Mail campaigns from start to finish, including audience planning, creative coordination, print production, vendor timelines, deployment, QA, and post-campaign follow-up.
- Performance Analysis & Optimization: Track campaign results across key metrics including volume, CAC, ROI, conversion, payback, and budget efficiency. Turn performance insights into clear recommendations that improve future campaigns.
- Testing & Growth: Contribute to the Direct Mail testing roadmap across audiences, creative, formats, offers, timing, and other campaign levers. Help identify what is working, what is not, and where we should focus next.
- Creative & Cross-Functional Coordination: Work with Brand, Creative, Product Marketing, Analytics, Finance, and broader Growth teams to ensure campaigns are accurate, on brand, and aligned with business goals.
- Vendor & Partner Management: Manage day-to-day communication with external partners, including printers, agencies, and data partners, to ensure campaigns are delivered accurately, on time, and cost-effectively.
- Process Improvement & AI-First Ways of Working: Look for opportunities to reduce manual work, improve workflows, and make the channel run more efficiently. Use AI tools to automate repetitive tasks, summarize insights, improve reporting, and free up time for higher-impact work.
- Budgeting & Administrative Ownership: Support key operational tasks including voucher creation, invoicing, cost tracking, campaign trackers, and monthly targeting file preparation.
- Market Awareness: Stay current on direct mail, offline marketing, consumer behaviour, and competitor activity, and bring forward fresh ideas that can help improve channel performance.
- All other duties, as assigned.
Sound a-peeling? Here's what we're looking for
Experience & Education
- 3+ years of experience in growth marketing, offline marketing, direct mail, print media, CRM, lifecycle marketing, or another acquisition-focused role.
- Bachelor's degree in Business, Marketing, or a related field required, with BBA or BComm preferred.
- Experience planning, executing, or supporting marketing campaigns with measurable performance goals.
Technical & Analytical Skills
- Strong Excel or Google Sheets skills, with experience managing large datasets, campaign trackers, budgets, and reporting files.
- Comfort working with acquisition and performance marketing metrics, including CAC, LTV, ROI, conversion, budget tracking, and campaign efficiency.
- Experience using data to identify trends, summarize results, and make clear recommendations.
- Experience with Tableau, SQL, Looker, or other reporting tools is an asset.
Core Competencies
- Strong project management skills, with the ability to plan, prioritize, and execute in a fast-moving environment.
- High attention to detail, especially when working with targeting files, creative QA, budgets, vendor timelines, and campaign execution.
- An ownership mindset. You take initiative, follow through, and hold yourself accountable to outcomes.
- Clear communication skills, with the ability to work effectively with internal teams and external partners.
- A collaborative approach that brings energy, curiosity, and focus to the team.
- A practical AI-first mindset. You are comfortable testing new tools and finding smarter ways to work.
- Genuine enthusiasm for HelloFresh's mission and a hunger to grow.
Additional Assets
- Experience working with direct mail, print production, offline acquisition, or performance marketing channels.
- Experience at a marketing agency or working closely with agency partners.
- Bilingual French proficiency is a plus.
Let's cut to the cheese, this is why you'll love it here
- Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
- Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
- RRSP Matching - Competitive RRSP matching program offered
- Vacation & PTO - Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance.
- Family Benefits - A parental leave top-up program for expectant parents.
- Growth & Development - We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.
- Work Hard & Have Fun - From team socials to engaging company days, you'll have plenty of opportunity to experience the fun!
- Diversity & Inclusion Initiatives - With impactful ERG's like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
- Food Puns - this one is kind of a big dill if you haven't already noticed. We even have some punny meeting room names!
Flexible Hybrid Approach
At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience.
To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.
#LI-HYBRID
Working Conditions
It's no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.
HelloFresh Canada uses AI-integrated technology to help us process and evaluate applications more efficiently. This includes tools that screen and assess candidate qualifications based on the requirements for this role. While these tools assist our workflow, all final selection decisions are made by our hiring team.
This is a posting for an existing vacancy. We are actively seeking to fill this position.
