Role Overview
Reporting to the Branch Manager, the Assistant Branch Manager is responsible for contributing to Assiniboine Credit Union/ Caisse Assiniboine (ACU)’s goals to integrate values-based banking in every aspect of our business to differentiate ACU meaningfully from other financial institutions; create a consistent and compelling member experience across all of our core channels that makes it easy to do business with us; and grow, in a balanced and intentional way, by attracting new members and deepening existing relationships.
Leading a team of front-line branch employees and working in partnership with the Branch Manager, the Assistant Branch Manager will foster a proactive advice and service delivery culture with high member satisfaction. Leading by example the Assistant Branch Manager will champion/ supports ACU’s commitment to rural and agricultural communities, francophone services, values-based banking and ACU’s triple bottom line accountability to people, planet, and prosperity in all decisions.
KEY ACCOUNTABILITIES
- Leads, develops and mentors the service delivery team through regular one-on-one coaching, observational coaching and team meetings.
- Responsible for creating a proactive advice and service delivery culture focused on providing a consistent and compelling member experience.
- Leads the achievement of the service delivery team’s targets by effectively translating the goals and objectives into strategies and establishing clear performance objectives. Tracks, measures and reports regularly on progress towards goals and results.
- Act as a change agent to advance strategic objectives and shift the culture towards proactive advice and service delivery.
- Champions a digital-first mindset by inspiring, educating, and empowering the team to embrace digital solutions, driving engagement and adoption through proactive leadership and strategic guidance.
- Demonstrates understanding and leads by example of ACU’s commitment to values-based banking, shared value, respectful workplace and diversity and inclusion.
- Ensure that all programs, policies and processes are implemented in a manner that supports the organization’s mission, vision, and values.
- Delivers and coaches to a seamless member experience on all member transactions, making it easy to do business with ACU.
- Through discovery, identifies members’ goals and needs and connects them to the right advisor to serve their immediate and future needs in all interactions on the frontline and during lobby management.
- Resolves complex problems and member complaints with an aim to provide first contact resolution and ensuring the needs of members, employees and the credit union are met.
- Performs effective lobby management, monitoring the flow of members within the branch and ensuring all members are greeted on arrival.
- Promotes, educates and assists members with a digital-first mindset and technological solutions.
- Ensures required reporting is completed timely and accurately, and internal audit processes are followed with an aim for first time right.
- Participates in opening and closing duties of the vault, ATM and cash recycler units as required.
- Keep strictly confidential on the affairs of anyone whose private information becomes available to them in the course of their duties.
- Acts as a back-up to the Branch Manager in providing general support for the advice team including coaching and review credit approvals, lead branch communication and team meetings, respond to member requests and escalations.
- Acts as an advisor when needed, including conducting appointments with members to understand their financial goals and recommending appropriate products and services.
- Assists the Branch Manager with preparing and implementing comprehensive business plans to facilitate financial target achievement by planning cost-effective operations and market development activities.
- Responsible for compliance and risk management, through the execution of internal policies and procedures, maintain ongoing compliance with regulatory and legislative requirements at all times.
- Ensure that branch operations are conducted in a manner that supports ACU’s commitment to rural and agricultural communities, francophone services, value-based banking, respectful workplace and diversity, equity and inclusion.
- Act as an ambassador of ACU by being visible in the community in support of corporate and community initiatives.
- Accountable for maintaining current and relevant knowledge of industry trends, competitor products and strategies.
- Act as a change agent and early adopter of all new initiatives to advance strategic objectives and the member experience.
QUALIFICATIONS
Education and Experience
The competencies of this position are typically required through 5 years in a financial institution in an advisor capacity or an equivalent combination of both education and experience. Previous credit adjudication experience would be considered an asset.
Key Occupational Skills:
- Experience advising and providing financial products (consumer and small business loans, lines of credit, mortgages, deposit and investment products).
- Strong leadership skills and ability to coach, delegate and foster a team environment
- Strong communication and interpersonal skills, with the ability to build and maintain relationships
- Excellent critical thinking, problem-solving and decision-making skills
- Digital literacy using a variety of systems and tools
- Knowledge of credit union products and services, policies and procedures are considered as an asset
In addition, the Assistant Branch Manager:
- Is passionate about the employee and member experience.
- Is dedicated to quality coaching and professional development, supporting others to grow in the organization.
- Doesn’t shy away from challenging conversations
- Is open to and provides consistent feedback, remaining committed to continuous improvement.
- Solves problems and makes decisions with confidence and courage.
- Is versatile and flexible in utilizing multiple approaches, processes and technologies at one time.
- Operates at the highest standard of ethical behavior as a leader by example.
With strong experience in banking, leadership, and a positive approach, you bring a powerful mix that’s incredibly valuable in a branch manager role. That blend usually shows up in things like:
- Confident decision‑making
- Strong team development and coaching
- Smooth handling of customer challenges
- Creating a supportive, high‑trust work environment
- Driving performance while keeping morale high
- Value driven decision making ensuring that organizational standards and integrity remain central
Who we are
As a Certified B Corporation® and one of Manitoba’s Top Employers (2024), the culture at Assiniboine Credit Union / Caisse Assiniboine is supportive of the individual while focused on the greater community. With the widest geographic reach of any credit union in Manitoba, you’ll be motivated by shared values and encouraged to always think about how, through financial sustainability, we can do more for our members, our employees and our community.
Choosing to work at Assiniboine means that you’ll be working for a uniquely Manitoban credit union that…
- puts people, planet and prosperity first,
- values diversity and inclusion,
- is committed to serving its urban, rural, agricultural, and Francophone communities,
- supports employees through training programs and long-term career development,
- offers a competitive total compensation program which includes bonuses, a matched pension program, and health and dental benefits.
- is focused on social and environmental responsibility.
If doing things differently and doing more is part of who you are, join us on a rewarding journey where your personal aspirations and career goals can align. If you are interested in applying for the position, please submit your application by Tuesday, September 8, 2026, at 4:00pm. We thank everyone who applies, but only candidates selected for an interview will be contacted.
We are committed to workforce diversity and actively recruit people with diverse backgrounds, experiences, and perspectives reflecting the community in which we live and work. Applicants may request reasonable accommodation related to the materials and activities used throughout the selection process.
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