About Woodland Mills:
Woodland Mills was founded by two friends who shared a love for solving mechanical problems from a young age. As landowners, they were unable to find well-built, affordable forestry equipment, so they decided to engineer it themselves. From the moment they established Woodland Mills in 2009, the company's mission was clear: to offer robust, high-performance products at a reasonable price, while eliminating unnecessary intermediate costs by selling directly to customers.
Woodland Mills has become globally recognized as a leader in affordable forestry equipment, with a full line of portable sawmills, bandsaw sawmills, woodchippers, stump grinders, log arches and trailers. The company is headquartered in Ontario, Canada, with a 100,000 square foot warehousing and distribution network that extends throughout North America.
Woodland Mills products are trusted by acreage owners, hobby farmers, woodworkers and DIY enthusiasts. That loyal customer base continues to deliver industry-leading ratings, thanks to a solid commitment to quality, exceptional customer care and technical support. The co-owners remain actively involved in Woodland Mills, driving innovation and ensuring every product upholds their commitment to practical innovation and lasting value.
Help Fuel Our Digital Community
The Online Engagement Coordinator position is a one-year maternity leave contract, with the possibility of full-time afterward. We're seeking an enthusiastic individual who shares our passion for fostering meaningful interactions, building strong relationships, and driving brand engagement. If you're ready to play a pivotal role in nurturing our digital community and ensuring that our brand's online presence shines, we want you on our team.
Who You Are:
You are an integral part of managing our online community, a master of forging meaningful connections and fostering engagement. Your passion for community engagement is matched only by your exceptional communication skills. You see the value in celebrating customers, responding to their comments and inquiries, nurturing relationships, and building strong bonds with our cherished audience.
What You'll Do:
As an Online Engagement Coordinator, you will:
· Actively engage with our brand's audience across social media and community channels, creating moments of genuine connection.
· Be the attentive responder to comments, messages, and user-generated content, ensuring a consistently positive brand experience.
· Initiate and facilitate discussions that spark engagement and fuel our community's growth.
· Collaborate closely with the Brand team to execute our social media and community engagement strategy.
· Keep a vigilant eye on brand mentions, online reviews, and community conversations to address customer feedback, identify emerging topics, escalate technical issues when necessary, and uncover opportunities for engagement.
· Help identify, curate, and develop compelling customer stories and user-generated content for sharing across Woodland Mills' social channels and marketing initiatives.
· Play a pivotal role in our online reputation management efforts, helping safeguard and strengthen the Woodland Mills brand.
· Provide support in managing social media contests, giveaways, and other community engagement campaigns.
· Assist in tracking and analyzing social media and community engagement metrics, helping identify trends and prepare monthly performance reporting to continually optimize our approach.
· Dive into market research, identifying online trends, relevant discussions, customer insights, and partnership opportunities that help inform future content and engagement.
· Stay at the forefront of social media trends, algorithm changes, and emerging platforms, ensuring our engagement strategies remain effective and up to date.
Our ideal new team member will possess the following:
· A bachelor's degree in marketing, communications, public relations, or a related field is preferred
· 2–5 years of experience in social media management, online community engagement, or a related role, including experience managing and growing large online communities.
· Experience leveraging social media platforms and their analytics capabilities (e.g.: Sprout, Hubspot, Hootsuite, etc.)
· Experience in handling customer feedback and resolving issues diplomatically
· Experience in content creation and copywriting is a plus.
· Experience leveraging image and graphic editing tools (e.g.: Canva, Photoshop, Gimp)
· Understanding of brand identity and effective brand messaging for consistent tone of voice
· Excellent written and verbal communication skills, and can craft engaging and persuasive messaging
· Strong interpersonal skills to interact effectively with our online community
· Willingness to take the initiative and work independently
· Strong organizational skills and attention to detail
Work Location:
In-person presence at our office/showroom (1431 Scugog Line 6, Port Perry) is highly encouraged but we acknowledge that some circumstances may warrant hybrid work, as determined by management.
Additional Information:
A criminal record check will be required for the successful candidate as part of the hiring process.
We thank all applicants for their interest in joining our team; however, only those selected for an interview will be contacted. If you require accommodation during any stage of the recruitment process, please inform us.
Pay: $50,000.00-$55,000.00 per year
Work Location: Hybrid remote in Port Perry, ON
