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Job Title: Sales Associate Trainee
St Catharines, ON, CAN, L2S 2E7
Employment Status: Full-time
Posting Start Date: 7/8/26
Founded in 1965, Herc Rentals is one of the leading equipment rental suppliers in North America with 2025 total revenues reaching approximately $4.4 billion. Herc Rentals’ parent company, known as Herc Holdings Inc., listed on the New York Stock Exchange on July 1, 2016, under the symbol “HRI.” Herc Rentals serves customers through approximately 609 locations and has about 9,700 employees in North America as of March 31, 2026.
In Canada, Herc Rentals has a significant presence with multiple locations across the country. The company provides a wide range of equipment rental services to various industries, including construction, industrial, and government sectors. Herc Rentals is committed to supporting Canadian businesses by offering high-quality equipment and exceptional customer service. The company also focuses on safety and sustainability, ensuring that its operations comply with Canadian regulations and standards.
Job Purpose
The ProSales Associate role is designed for early career professionals who are eager to build a long term career in sales. ProSales Associates participate in Herc Rentals’ exclusive Black and Gold Academy, an immersive sales training and development program that prepares individuals for possible placement into a Territory Sales Representative role upon completion of the 12 month program. This program provides structured coaching, industry knowledge, hands on field experience, and a defined path toward future advancement in sales and sales leadership.
This role is ideal for driven, competitive, and career focused individuals who want to grow into high impact sales roles within a Fortune 1000 organization.
What you will do...
Black and Gold Academy — Sales Training & Development
Participate in Herc Rentals’ premier Black and Gold Academy, a structured, high impact sales development program.
Receive training in professional selling skills, account management, territory planning, and customer engagement.
Learn Herc Rentals’ full product and service portfolio, including the wide range of equipment, solutions, and specialty divisions offered.
Field Sales Exposure
Shadow Territory Sales Representatives in the field to observe customer interactions and sales best practices.
Visit customer job sites with experienced sales leaders to understand project needs and equipment applications.
Assist with customer outreach, lead generation, and supporting revenue growth within assigned territories.
Operational & Industry Exposure
Learn core branch operations, including equipment processes, logistics coordination, and customer service functions.
Gain exposure to specialty segments such as Industrial Services, National Accounts, Entertainment Services, and Energy Services.
Build a foundational understanding of the equipment rental industry and Herc Rentals’ business model.
Career Path Preparation
Prepare for full time placement into a Territory Sales Representative role upon successful completion of the program.
Gain visibility with leadership teams and receive coaching toward long term career opportunities including sales management, regional leadership, National Accounts, and other advanced roles
Requirements
0–5 years of sales experience or relevant customer facing experience.
Recent graduates or early career candidates encouraged to apply.
Associate or bachelor’s degree preferred.
Must have valid class 5 driver’s license.
A recent driver’s abstract will be required
A keen interest in advancing into a career of outside sales.
Skills
Strong communication and interpersonal skills.
Competitive, self motivated, and goal oriented mindset.
Ability to manage time effectively in fast paced environments.
Willingness to learn, take direction, and apply feedback.
Passion for building customer relationships and driving sales results.
Flexibility to work in multiple locations with openness to relocation opportunities to support career growth
Req #: 70020
Type: Headcount Increase
Pay Range: $26 - $28 per hour
Please be advised that the actual salary offered for any position is subject to the company's sole discretion and may be influenced by various factors, including but not limited to the candidate's qualifications, experience, location, and overall fit for the role.
Herc Rentals values its employees and provides excellent compensation and benefits packages which are not limited to the following.
Keeping you healthy
Medical, Dental, and Vision Coverage
Life and disability insurance
Healthcare spending account
Smoking Cessation Program
Weight Loss Program
Herc Life Wellness Program
Building Your Financial Future
Company matched Pension Plan
Employee Stock Purchase Program
Registered Retirement Savings Plan
Non Registered Savings Plan
Tax Free Spending Account (TFSA)
Life & Work Harmony
Paid Vacation Time Off (Minimum 3 weeks)
Paid sick days
Military leave
Employee Assistance Program (EAP)
Adoption Assistance Reimbursement Program
Tuition Reimbursement Program
Mechanic Tool reimbursement of up to $500 per year
Auto & Home Insurance Discounts
Protecting You & Your Family
Life Insurance
Supplemental Life Insurance
Accidental Death & Dismemberment Insurance
Disability Insurance
Critical Illness Insurance
Accident Insurance
Herc Rentals is an equal opportunity employer. Herc Rentals does not utilize Artificial Intelligence (AI) for sourcing or recruiting candidates.
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