Marketing Manager (Part-Time) – Black Knight Racquet Sports (Squash, Pickleball, Badminton)
Canadawide Sports | Brantford / Waterloo, Ontario
Canadawide Sports is seeking a motivated, self-starting Marketing Manager to support Black Knight, one of our key brands and a well-known Canadian racquet sports company specializing in pickleball paddles, squash racquets, badminton racquets, and accessories. Our main warehouse and office are located in Brantford, Ontario, with a satellite office at the Club at Northfield in Waterloo.
The Opportunity
This is a part-time role starting at approximately 15-20 hours per week, with the potential to increase hours or transition to a full-time position based on performance and company need.
Start date: Immediate.
Compensation will be negotiated based on experience.
You will report primarily to the Brand Lead for Black Knight and indirectly to the CEO of Canadawide Sports. This is a hands-on, high-ownership role ideal for someone who can execute across digital marketing and product launches, and work effectively in a small team.
Key Responsibilities
Digital Marketing & E-Commerce
- Partner on D2C email marketing strategy and campaigns via Klaviyo on playbk.com, including segmentation, promotional newsletters, and performance tracking to drive revenue and customer retention.
- Manage and optimize paid advertising campaigns across Meta (Facebook/Instagram) and Google Ads, focusing on product launches, seasonal promotions, retargeting, and ROAS targets.
- Oversee website content updates on Shopify (product pages, promotions, blog posts, and SEO) to improve organic traffic and conversions.
- Handle Amazon seller account management: listing optimization, content, promotions, and performance reporting.
Product Development & Launch Support
- Collaborate with Brand Lead on product development for new pickleball paddles and squash racquets, providing marketing input on features, naming, positioning, packaging, and go-to-market strategies.
- Plan and execute key asset creation (photography, videography, and content) for new badminton racquets and other lines.
- Help position a new line of racquets and pickleball paddles for the 2027 season, incorporating current design trends and colourways.
Promotions, Activations & Events
- Recommend promotions and offers that align with brand positioning and inventory levels.
- Work with the Brand Lead to plan and execute activations and events (club demos, tournaments, pop-ups, sponsorships, and ambassador appearances) to build awareness, drive community engagement, and generate user-generated content.
What We’re Looking For
- 1–3 years of relevant marketing experience.
- Proven experience in both D2C and B2B environments.
- Racquet Sports experience and passion (highly preferred)
- Strong hands-on expertise with:
- Klaviyo (email marketing)
- Social platforms (Instagram, TikTok, Facebook)
- Shopify (website management / re-design experience preferred)
- Meta Ads and Google Ads
- Strong graphic design skills and the ability to identify and apply key trends and colourways to product and marketing creative (preferred).
- Self-starter who can work independently and deliver results.
Location & Schedule
- Hybrid arrangement: Ideally be in in Brantford/Waterloo at least 1 day per week, and the other day(s) to be flexible: working from home.
- Flexible scheduling up to 20 hours per week commitment (to start).
Why Join Black Knight / Canadawide Sports
- Work with a well-known Canadian brand in a fast-paced, work-hard, play-hard culture.
- Real ownership and the opportunity to directly influence digital growth, product direction, and community engagement as the brand expands.
- Opportunity to grow within a larger company and gain cross-functional experience.
- Fair pay and employee benefits, as well as additional perks such as purchasing any sporting equipment in our warehouse at cost.
To apply, please submit your resume and a brief note highlighting relevant experience via Indeed. A portfolio of design or marketing work is a plus.
We look forward to hearing from you!
