Why Join Cantiro?
Most marketers join established organizations. This role offers the opportunity to help grow Cantiro's presence in one of Canada's most competitive housing markets while gaining the kind of project ownership and career breadth that is often difficult to find in larger, more established organizations.
At Cantiro, our Marketing team supports one of the most diverse real estate portfolios in Western Canada, including communities, homes, multifamily, rental, commercial and investment opportunities through Cantiro Capital across Alberta, British Columbia and Ontario.
This Calgary-based role offers a rare opportunity to help shape Cantiro's growth in a market where additional projects and continued expansion are actively being pursued. You will work closely with Calgary project teams while staying connected to an experienced Edmonton-based Marketing team that is comfortable working virtually and collaboratively across locations. This role is expected to evolve alongside Cantiro's Calgary growth, creating opportunities for expanded responsibility, broader project ownership and future leadership development.
Cantiro is also investing in areas that are redefining the industry, including AI-enabled marketing and business practices and steel frame housing innovation. As part of a forward-thinking team, you will gain experience with projects and technologies that extend beyond traditional real estate marketing.
Cantiro is a Great Place to Work® Certified organization and has been recognized multiple times as a Builder of the Year, Industry Leader and Developer of award-winning communities and homes.
If you are looking for a role where you can take ownership, broaden your experience and help build a growing market, this could be a strong next step in your career.
Objective:
Reporting to the GM of Marketing & Communications / Senior Marketing Manager, the Marketing Specialist will help lead the planning and execution of marketing initiatives for Cantiro’s Calgary projects, with opportunities to support select projects in other markets based on experience and business needs.
This role will work closely with Calgary-based Sales, Project and Development teams, while staying connected to Cantiro’s broader Marketing team in Edmonton. The Marketing Specialist will serve as the primary marketing lead for assigned Calgary projects and will be responsible for coordinating and executing campaigns, content, digital marketing initiatives, project marketing programs, events, sales support tools and market research that support business growth and customer experience objectives.
The ideal candidate is a confident, self-directed marketer who can manage projects independently, build strong relationships, understand the Calgary market and contribute to a growing regional presence.
Roles and Responsibilities:
- Lead the planning and execution of marketing activities for assigned Calgary projects, developments and product lines.
- Work directly with Sales, Project, Development and Marketing teams to support project launches, campaign planning, sales centre needs, events, signage, collateral, digital content and customer-facing materials.
- Coordinate and execute marketing campaigns across digital, social media, signage, email, events and other channels.
- Manage timelines, deliverables, approvals and day-to-day project marketing needs to ensure work is completed on time and aligned with business objectives.
- Act as the day-to-day marketing partner for assigned Calgary project teams while staying closely connected to Cantiro’s broader Marketing team.
- Support website content updates, CRM activities, online sales initiatives and marketing technology improvements.
- Write and edit content for websites, blogs, newsletters, presentations, campaigns, sales materials and marketing collateral.
- Coordinate creative assets, photography, video, renderings and other project materials for digital, print and sales use.
- Monitor campaign performance, review KPIs and prepare clear updates and recommendations for internal stakeholders.
- Conduct Calgary market, customer and competitor research to support planning, campaign decisions and business recommendations.
- Work with agencies, freelancers, printers, media partners, signage vendors and other suppliers to support project and campaign execution.
- Contribute ideas and recommendations that improve marketing effectiveness and business results.
- Support selected regional or cross-market initiatives as required.
Education and Experience
- Post-secondary education in Marketing, Communications, Commerce, Public Relations or a related field.
- 4-6 years of marketing experience, preferably with a builder, developer or real estate organization.
- Experience supporting or managing marketing campaigns across digital, print, social, email, events, signage and sales support materials.
- Experience working with Sales, Project, Development or cross-functional teams to support business objectives.
- Familiarity with the Calgary real estate, development or homebuilding industry is strongly preferred.
- Experience with CRM and CMS platforms such as Salesforce and WordPress is considered an asset.
- Strong writing and editing experience across a variety of communication channels.
- Experience coordinating vendors, agencies, events, creative assets, signage, photography, video or marketing materials.
- Experience reviewing campaign results, market research, competitor activity or marketing performance data.
- Experience with marketing technology platforms, analytics, digital advertising tools and AI-supported workflows is considered an asset.
Other Skills Required
- Strong organizational skills with the ability to manage multiple priorities, timelines and stakeholders.
- Confident working independently while staying closely connected to a remote Marketing team.
- Strong interpersonal and relationship-building skills, especially with Sales, Project and Development teams.
- Ability to think strategically and tactically, moving from planning to execution with limited day-to-day supervision.
- Excellent attention to detail, writing, editing and communication skills.
- Comfortable making recommendations, solving problems and asking the right questions to move work forward.
- Curious, adaptable and eager to learn new tools, technologies, markets and areas of the business.
- Comfortable participating in virtual meetings and collaborating across locations.
- Valid driver’s license and access to a personal vehicle.
- Work may occasionally be required after hours or on weekends, sometimes on short notice.
- Occasional travel to Edmonton or other markets may be required.
Physical Requirements and Working Conditions
- This position requires minimum 37.5 hours per week
- This is a Calgary-based hybrid role, with work taking place from Cantiro’s Calgary office, project sites, sales centres and a suitable remote work location.
- While performing the duties of this job, the employee is frequently required to sit; talk; or hear.
- The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 50 pounds.
- Specific vision abilities required by this job include close vision, distance vision and ability to adjust focus.
- Normal office conditions. The noise level in the work environment is usually quiet.
- Will require occasional travel to show homes, sales centres, communities and project sites.
Other
- Teamwork: Balances team and individual responsibilities, welcomes feedback and contributes to a positive team environment.
- Safety and Security: Follows safety and security procedures and reports unsafe conditions.
- Attendance and Punctuality: Maintains reliable attendance, fulfills commitments and takes responsibility for assigned work.
- Communication: Demonstrates strong written and verbal communication skills and can effectively share information with team members and stakeholders.
- Work Environment: This position operates in a hybrid work environment and uses standard office equipment. Local travel within Calgary and occasional travel to other markets may be required.
Benefits:
- Company events
- Dental care
- Extended health care
- Paid time off
- RRSP match
- Vision care
- Work from home
Application question(s):
- Are you legally authorized to work in Canada?
- Do you have marketing experience with a home builder, developer, real estate company?
Experience:
- Marketing, Communications, Commerce or Public Relations: 4 years (required)
Work Location: In person
