At Midtown Honda we are seeking individuals interested in the role of BDC Sales Representative. The BDC Representative is, under the direction of the BDC Operations Manager and General Manager , will primarily be responsible for being the liaison between the Dealership and its current and potential online customers.
Established in 1972, Midtown Honda holds the historic distinction of being the oldest Honda dealership in Canada. Operating out of a prime, high-traffic Toronto location directly off Highway 401, this flagship dealership is a massive, high-volume powerhouse. The operation is built on a foundation of long-term community loyalty, structured efficiency, and a fast-paced but highly organized day-to-day culture. Notably, Midtown Honda boasts a remarkably busy service department with one of the highest repair order counts in the Central Zone, making it an absolute hub for technical excellence and steady productivity.
For an applicant, Midtown Honda offers an unmatched blend of historic stability and exceptional volume. The sheer scale of the operation guarantees a constant, highly reliable workflow that keeps the sales floor moving and the service bays consistently packed. The dealership is deeply committed to providing a structured environment that respects work-life balance while offering clear paths for rapid career growth. Joining Midtown Honda means stepping into a premier, leading-edge facility where individual efficiency is highly rewarded and backed by over five decades of industry-leading success.
Job Qualifications:
- Previous experience is preferred.
- Possess a valid OMVIC License.
- Sales experience would be considered as asset.
- Strong interpersonal skills, ability to communicate and manage time.
- Demonstrated ability to cultivate relationships.
- High level of integrity and dependability with a strong sense of urgency and results.
- Proficiency in Microsoft Office/Excel and computer applications.
Job Requirements:
- Manage inbound and outbound calls in a timely manner
- Manage inbound and outbound emails in a timely manner
- Follow communication cadence in a timely manner
- Follow communication “scripts” when handling different topics
- Identify customers’ needs, clarify information, research every issue and provide solutions and/or alternatives
- Seize opportunities to offer aleternative options when they arise
- Build sustainable relationships and engage customers by taking the extra mile
- Keep up to date on new products and services provided, their features and customer benefits, as well as dealership website new and used car monthly banner changes.
- Track records of all conversations in our CRM database in a comprehensible way
- Maintain all required daily/weekly/monthly sales-BDC reporting up to date.
- Submit all required daily/weekly/monthly sales-BDC reporting to all required Sales Managers as requested.
- Frequently attend daily, weekly and monthly educational meetings, workshops or seminars to improve knowledge and performance level
- Adhere to departmental qualitative and quantitative key performance indicators (KPI). Key Performance Indicators (KPI) is a measurable target that indicates how you and the team is performing in terms of meeting the daily/weekly/monthly goals. Reviewing and evaluating individual KPI’s helps our organization determine whether or not they are on track for hitting the dealership desired sales objectives.
- Maintain a professional appearance
- Other duties as assigned
Additional Responsibilities:
- To develop and complete daily, monthly quarterly KPI’s specifically regarding call volume, contacted customers and booked appointments.
- Stay up to date with daily emails regarding all dealership sales department requirements/booking parameters.
- Utilize proper scripting and verbiage outlined by the BDC Operations Manager and General Manager at all times when on the phone with customers.
- To follow and implement all booking procedures when booking a customer appointment.
- Commitment to outbound calling
- Engage customers with outbound phone calls, email chats and text communications.
- Oustanding verbal and written communications
- Consultants work in a TEAM culture, interacting with dealerships service departments to ensure customer needs are met quickly.
- Be outgoing, persuasive and results driven in all customer communication.
- Consultants will constantly interact with various software programs correctly to complete daily calling and booking activities.
- Should be technically inclined in the areas of Microsoft office and excel.
- Speed, accuracy, and attention to detail are required skill.
- Excellent time management skill and the ability to prioritize creates the most success in the position.
- Being able to adapt to changing information and dealership parameters and daily calling workloads easily.
- Tracking daily calls, contacts and appointments for departmental Manager to easily see product and efficiency and level of contribution the sales department KPI’s.
Why choose Rafih?
- Competitive compensation and bonus plans
- Competitive Employee Benefits program
- Comprehensive training to set you up for success in your role
- A leadership team which strongly believe in providing personal and professional growth opportunities, mentorship, ongoing training, and continuous support
- Advancement opportunities
- A company culture focused on inclusivity, diversity, employee wellness, and community engagement
- Employee engagement and recognition events
For more than four decades Rafih Auto Group has been a leading automotive group in both Canada and the USA. Representing 23 brands throughout 19 locations. Our number one priority is to provide our valued customers with industry-leading services and world-class experiences.
At Rafih Auto Group we believe that our people are our biggest asset and our greatest strength. We understand the industry and the world is changing every day, and that is why we are always proactive and prepared to meet challenges with determination, collaboration, innovation, and enthusiasm. We are seeking passionate, dynamic, and driven individuals who share in our strong commitment to excellence and success to join our incredible and industry leading Canadian team.
Rafih Auto Group is an equal opportunity employer. We have accommodation processes and policies in place and will provide accommodation for applicants and employees with disabilities. If you require a specific accommodation because of a disability or documented medical need, please contact the Human Resources department so that arrangements may be made throughout the selection process and prior to the beginning of employment.
We appreciate your interest in joining our incredible team at Rafih Auto Group, however only applicants that are contacted for an interview will be considered at this time.
Job Type: Full-time
Pay: $40,000.00-$55,000.00 per year
Benefits:
- Company events
- Dental care
- Disability insurance
- Extended health care
- Life insurance
- On-site parking
- Paid time off
Application question(s):
- If you require an accommodation at any point during the interview process, please let us know how we can assist by contacting Rafih HR at [email protected].
Experience:
- sales: 2 years (required)
- customer service: 2 years (preferred)
Location:
- North York, ON M6A 2V1 (preferred)
Work Location: In person
