Sheridan’s Communications, Public Affairs, and Marketing (CPAM) team operates as an integrated powerhouse, delivering strategic marketing and communications that drive real institutional impact. By uniting targeted promotion with effective storytelling, we connect deeply with diverse stakeholder audiences, including but not limited to students, alumni, partners, and internal faculty and staff. Together, our collaborative efforts leverage creative narrative and strategic outreach to advance Sheridan's highest priorities—from building brand reputation and enrolment to fostering a vibrant internal culture.
Reporting to the Director, Marketing & Brand Strategy, the Manager, Social Media & Multimedia Services develops and implements Sheridan's comprehensive institutional social media, multimedia, and video production strategies.
This role is responsible for advancing critical institutional priorities, including expanding local and global brand reputation, driving prospective student enrolment marketing, enriching current student life engagement, and cultivating relationships across a distributed network of faculty, staff, alumni, donors, and industry partners.
The incumbent leads an integrated team handling daily social media operations, digital content calendar creation, active social listening, crisis triage, and data-driven performance tracking. Concurrently, the role oversees the end-to-end production pipeline for multimedia assets (photography, videography, live streams, and graphic animations) across all primary digital touchpoints—ensuring strict adherence to institutional brand guidelines and AODA digital accessibility legislation.
What You’ll Be Doing
- Social media strategy and planning: Develop and implement organic and boosted social media strategies across core institutional channels to optimize brand positioning, storytelling, and student enrolment goals.
- Content calendar oversight and channel management: Own and manage the centralized institutional editorial calendar, tailoring platform-specific content formats, playlists, metadata, and search optimization parameters. Align editorial content calendar with business priorities, target audiences, and audience segment journeys / cycles.
- Executive and institutional social media support: Act as a strategic advisor to senior institutional leaders (including the President, Deans, Provost, and Executive Team), support executive thought leadership, storytelling, digital reputation management and social media strategy while aligning institutional priorities with Sheridan’s broader communications and marketing objectives.
- Campaign coordination: Collaborate closely with the Communications, Public Affairs, and Marketing (CPAM) management team to translate business objectives into high-performing social campaigns and multimedia content.
- Multimedia production planning and prioritization: Partner with cross-functional stakeholders to define project plans, draft creative briefs, construct storyboards, craft scripts, assemble shot lists, and coordinate cross-departmental creative resources to support institutional priorities, storytelling, and integrated marketing campaigns.
- Photography and videography services: Lead, schedule, and direct professional photo and video shoots to capture high-quality visual content that supports institutional storytelling and highlighting major institutional milestones, strategic initiatives and flagship campus events (e.g., Convocation, Welcome Week).
- Management of multimedia assets and production workflows: Supervise video editing, post-production assets, and long-term archiving within digital asset management libraries, guaranteeing full compliance with Sheridan College Brand Standards and AODA captioning requirements.
- Oversight of video/photo vendors and production resources: Directs external freelance production assets, evaluates service providers, manages procurement contracts, and holds outside creative partners strictly accountable to budget caps and production timelines.
- Community management and social listening: Deploy enterprise social listening software to actively track sentiment, identify user-generated content, engage directly with online communities, and correct factual inaccuracies across pages, channels, forums, wikis, and review sites.
- Reputation management and crisis communications on social: Author and enforce institutional response blueprints, executing rapid-triage escalation procedures alongside HR, Security, and Public Relations to mitigate reputational risk during live crises
- Student, alumni, and faculty storytelling: Identify, pitch and create compelling storytelling content for student, alumni and faculty.
- Influencer and ambassador relations: Nurture strategic partnerships with digital creators, bloggers, and thought leaders whose focus areas align with Sheridan's academic and community vision.
- Distributed social leadership: Manage a digital and multimedia community of practice, offering governance, guidance, policies, and quality control to decentralized social media accounts and empowering student or peer content creators
- Social analytics and performance reporting: Monitor and evaluating social media and multimedia performance through analytical dashboards and key performance indicators (KPIs), providing data-driven insights and strategic recommendations to optimize content, campaigns, audience engagement and institutional objectives while benchmarking performance against industry peers.
- Keeping on top of emerging social trends and opportunities: Research emerging technologies and trends, platform algorithm updates, and postsecondary education engagement methods to continuously experiment with new tactics, channels, formats, and approaches.
- Performs Other Duties as Required
About You
You are a self-directed natural leader and have a highly collaborative spirit which, combined with your keen interpersonal and communication skills, empowers you to build positive and collaborative relationships and create and maintain a positive organizational culture.
You have sound understanding of project management and change management principles and tools and have the ability to multi-task, prioritize, balance and manage multiple complex and competing demands.
You have superlative presentation and influencing skills with an ability to influence at all levels and obtain buy-in when diverse needs and competing priorities exist and can clearly communicate complex information verbally and in writing across multiple levels.
You have the skills and knowledge to work with an increasingly diverse student and staff population as well as a proven commitment to anti-oppression, equity, and inclusion.
You exercise sound judgement and your sharp problem solving and conflict resolution skills, along with your ability to invite new ways of thinking, allow you to solve challenges in a creative way to help advance organizational goals.
You enjoy balancing many different tasks, staying organized and planning and have the ability to integrate multiple streams of information, prioritize and track multiple projects to meet a demanding workload and keep things running smoothly.
The successful candidate will also meet the following qualifications:
- 4-year bachelor’s degree (or 3-year diploma/degree + a post grad. certificate and/or some professional certifications) in Public Relations, Communications, Business, Marketing, Liberal Arts, Journalism, Film/TV, Multimedia Studies or other related field.
- Formal coursework or professional certificates in social media communication or digital marketing; platform credentials in social media management systems (e.g., Hootsuite, Brandwatch); advanced training in digital accessibility standards (AODA compliance); and specialized training in crisis communication and data privacy protocols would be an asset (a combination of education & experience equivalences are to be considered).
- A minimum of 5-years proven experience conceptualizing, launching, and measuring comprehensive digital communication programs that support overarching organizational goals which have demonstrated:
- Experience directing all facets of multimedia creation, including client liaison, ideation, storyboarding, scripting, production planning, filming / shooting, and editing
- Strong track record of leveraging multimedia content across paid, earned, and owned digital media channels to maximize audience reach and engagement
- Demonstrated history of producing high-impact, long-form and short-form digital content tailored for diverse audiences.
- Extensive experience coordinating complex project lifecycles, managing outside vendors, and navigating fast-paced environments with shifting institutional priorities.
- Superb oral and written communication skills paired with an executive presence for client liaison.
- High degree of diplomacy, discretion, and swift crisis-triage judgment when managing sensitive public issues.
- Strong capability to manage department budgets, optimize vendor contracts, and evaluate resource ROI.
- Deep functional knowledge of Google Analytics, Facebook Insights, Instagram Insights, and YouTube Studio.
- High proficiency operating professional digital still and video cameras, lighting setups, and audio gear.
- Mastery of the Adobe Creative Suite (Premiere, Photoshop), mobile-first tools (Canva, CapCut, Instagram Edits, TikTok Video Editor), social media publishers (MeltWater, Hootsuite, Brandwatch, MishGuru), and cross-platform OS environments (Mac and PC).
- Possession of a valid driver's license and vehicle to handle independent travel between campuses and off-site production locations.
Who We Are
Every member of the Sheridan community is passionate about the transformational role we play in people’s lives. Our strategic plan, Sheridan 2027: Forging the Future (https://www.sheridancollege.ca/sheridan2027), charts a path towards a new ground-breaking model of higher education that reshapes post-secondary education and better prepares students for the future. We are committed to demonstrably advancing equity, diversity, and inclusivity. Diversity is our strength and fuels our commitment to excellence. Across our campuses, we’re making meaningful strides towards developing an equitable and inclusive community.
For more information, visit: Why Work at Sheridan
Other Details
Faculty/Department: Communications, Public Affairs & Marketing
Primary Work/Campus Location: Trafalgar (may be assigned activities at any Sheridan campus)
Work Categorization: Hybrid Position | On-site at least 3 days/week
Reference #: J0626-0818
Employee Group: Administrative
Type of Vacancy: This is a new position
Payband: NM
Salary Range: $101,037 - $126,295
Application Deadline: July 21, 2026
First Nations peoples have lived on this part of Turtle Island for millennia, stewarding the land, the water and all that contributes to life in this region. Today, the culture and presence of First Nations, Inuit and Metis peoples enrich the lands and people of this territory.
Over two centuries ago, the Mississauga people welcomed settlers to this territory, providing sustenance and engaging in trade and commerce. Between 1781 to 1820, eight treaties were signed with the Mississaugas of the Credit First Nation who opened their territory to settlement. Today, Sheridan campuses are located on Treaty 14, also known as the Head of the Lake Purchase of 1806 and Treaty 22 and 23 of 1820.
Treaty history is foundational, and it is our collective responsibility to honour the land, as we honour and respect those who have gone before us, those who are here and those who have yet to come. We are grateful for the opportunity to be learning, working and thriving on this land, and we commit to learn the truth and be active in the process of reconciliation.
Sheridan values the diverse and intersectional identities of its students, faculty, and staff. Sheridan regards equity and diversity as an integral part of academic excellence and is committed to accessibility for all employees. Sheridan seeks applicants who embrace our values of equity, anti-racism, and inclusion. As such, we encourage applications from qualified candidates who have been historically disadvantaged and marginalized, including those who identify as First Nations, Métis and/or Inuit/Inuk, Black, members of racialized communities, persons with disabilities, women and/or 2SLGBTQ+.
Sheridan will provide job applicants with accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. To request accommodation, please contact Human Resources.
You may be asked to provide copies of your educational credentials at the time of interview. Upon hire, we require official confirmation of educational credentials and Canadian equivalency assessments, if applicable.
