Senior Manager, Marketing & Communications
Compensation: $100,000 to $120,000 per year
Smythe LLP is seeking an experienced and strategic Senior Manager, Marketing & Communications to lead the firm’s marketing, communications, and brand initiatives. This role is ideal for a collaborative leader who is passionate about growing and evolving our brand, leading strategic communications, enhancing client and digital experiences, and driving initiatives that support business growth, firm reputation, and talent attraction.
The Opportunity
Reporting to the Marketing Partner, the Senior Manager, Marketing & Communications will oversee marketing strategy, digital campaigns, communications, external events, employer branding, and content development across the firm. This role will play a key part in enhancing the firm's market presence, supporting business growth, and strengthening the firm's reputation and relationships with clients, employees, and the broader business community. This is an exciting opportunity to shape the future of marketing and communications at one of BC’s leading professional services firms.
In this leadership role, you will:
- Develop and execute the firm’s integrated marketing and communications strategy
- Lead brand management and ensure consistency across all channels
- Oversee digital marketing, including website strategy, SEO, email marketing, paid advertising, and social media
- Lead content development for thought leadership, client communications, and recruitment campaigns
- Develop and lead internal communications strategies that support employee engagement, reinforce the firm's culture and values, and align employees with strategic priorities
- Partner with service line leaders and business development teams to support growth initiatives, strengthen market positioning, and drive client acquisition, retention and cross-selling opportunities
- Champion a client-centric approach to marketing and communications, enhancing the client experience across key touchpoints, and supporting long-term relationship growth
- Oversee sponsorships, events, networking, and community engagement
- Analyze performance metrics and provide strategic recommendations based on insights and trends
- Manage external vendors, agencies, and creative partners
- Support and mentor team members while fostering collaboration across the firm
- Manage budgets, timelines, and project priorities
What You Bring
- Broad experience across marketing and communications, with the ability to lead the function strategically and operationally.
- Experience in an entrepreneurial, or professional services environment is an asset, with the ability to identify and champion new ideas, communicate their value effectively, build stakeholder alignment, and lead through to execution and evaluation.
- Strong people and relationship-building skills, with the ability to adapt to different stakeholder styles, give and receive feedback, and navigate a fast-paced environment with resilience.
- People management experience, with the ability to assess team needs and gaps and build out the function over time, including future hiring as needed.
- Acts as a continuous learner and digital champion, proactively monitoring developments in SEO, AEO, digital marketing, and emerging technologies to guide strategy, drive innovation, and support team success.
- Highly polished writing, editing, and presentation skills, with an excellent command of the English language and the ability to communicate clearly, effectively, and professionally.
- A strong eye for detail in both content and design, with the ability to provide creative direction and help elevate the quality of team output; Adobe Creative Suite experience is an asset.
Why Join Smythe?
At Smythe, we combine the opportunities of a growing firm with a supportive, entrepreneurial culture where people genuinely enjoy working together.
What We Offer
- Competitive base salary starting at $100,000 to $120,000 per year
- 4 weeks (20 days) vacation
- Monthly cell phone stipend
What Sets Us Apart
- Flexible hybrid work environment
- Marketing core in-office days: Tuesdays and Thursdays
- Additional firm-wide office closure days
- “Leading at Smythe” leadership development programs
- Young and collaborative Partnership group
- Local BC firm with global reach through Allinial Global
- Clear advancement opportunities
- Relocation support available for qualified candidates
About Smythe
Smythe LLP is a leading professional services firm with offices in Vancouver, North Vancouver, and Langley. Since 1980, we have helped clients across BC, Canada, and internationally with accounting, tax, assurance, and advisory services.
Learn more about Life at Smythe at www.smythecpa.com and follow us on Instagram (@lifeatsmythe) and LinkedIn (Smythe LLP).
If you’re a strategic and hands-on marketing and communications leader excited to make an impact in a growing firm, we’d love to hear from you.
Preferred
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Microsoft PowerPoint
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Microsoft Excel
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Languages - Writing
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Languages - Speaking
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Languages - Reading
Preferred
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Leader: Inspires teammates to follow them
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Functional Expert: Considered a thought leader on a subject
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Team Player: Works well as a member of a group
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Enthusiastic: Shows intense and eager enjoyment and interest
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Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well
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Dedicated: Devoted to a task or purpose with loyalty or integrity
Preferred
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Entrepreneurial Spirit: Inspired to perform well by an ability to drive new ventures within the business
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Self-Starter: Inspired to perform without outside help
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Work-Life Balance: Inspired to perform well by having ample time to pursue work and interests outside of work
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Growth Opportunities: Inspired to perform well by the chance to take on more responsibility
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Ability to Make an Impact: Inspired to perform well by the ability to contribute to the success of a project or the organization
