Who We Are
Snake Lake Brewing Company is an award-winning craft brewery and distillery rooted in community and built on quality. Based in Sylvan Lake, Alberta, we deliver exceptional beer, spirits, and refreshment beverages to off-premise retail and on-premise hospitality accounts across the province. Our company culture blends small-town pride with a focus on craftsmanship, customer relationships, and brand-driven growth.
The Opportunity
We’re seeking a driven and customer-focused Sales Representative to help expand Snake Lake Brewing Co.’s reach in the Central Alberta area. This role focuses on building and nurturing relationships with retail accounts, restaurants, and event partners while driving product visibility and sales growth.
As a Sales Representative, you’ll be on the front lines of promoting our craft beer portfolio, executing sales strategies, and representing our brand at events and tastings. This position is ideal for someone who is highly motivated by results, enjoys connecting with people, and is excited to help grow a leading Alberta craft brewery.
Note: Applicants must be Canadian citizens or permanent residents.
What You’ll Do
Sales Leadership
- Identify and build relationships with potential and existing customers, including liquor stores, restaurants, pubs, and event venues.
- Actively manage customer accounts, providing consistent follow-ups and excellent service. Regional travel will be required.
- Present and sell our craft beer and beverage portfolio, including new product launches and seasonal offerings.
- Collaborate with our Sales Manager to execute sales strategies and meet sales targets.
- Coordinate and work promotional events, tastings, and in-store activations. Can include some evenings and weekends.
- Gather market insights, competitor analysis, and customer feedback to inform sales strategies.
- Regularly update CRM tools with accurate sales activities and client information.
Compensation & Incentives
- Competitive base salary of $40,000- $50,000 plus monthly uncapped commission and performance-based incentive package.
- Vehicle KM compensation for personal vehicle use.
- Comprehensive health benefits package.
- Product allowance and employee discounts.
- Opportunities for professional growth within a dynamic team.
What We’re Looking For
- Previous experience in B2B sales (beverage industry experience is a plus but not required).
- Excellent communication and interpersonal skills.
- Self-motivated, goal-driven, and organized.
- Valid Class 5 driver’s license and reliable transportation.
- Ability to work independently and as part of a team.
- Passion for craft beer and knowledge of local market trends.
- ProServe Certification.
Job Type: Full-time
Pay: $50,000.00-$60,000.00 per year
Benefits:
- Dental care
- Extended health care
- Life insurance
Application question(s):
- What is your familiarity with Alberta’s liquor distribution and retail environment? Have you worked with AGLC, Connect Logistics, or similar systems?
- Are you legally eligible to work in Canada (Canadian citizen or permanent resident) and do you hold a valid Class 5 driver’s license with reliable transportation?
- What interests you about working with Snake Lake Brewing Co. and our craft beverage portfolio?
- Briefly describe your experience in B2B sales, particularly in beverage, alcohol, or CPG (consumer packaged goods). How many years have you worked in sales, and in what capacity?
- Tell us about a time when you managed a sales territory or account portfolio. What was your approach, and what results did you achieve?
- Describe a promotional event, tasting, or in-store activation that you helped plan or execute. What role did you play, and what was the outcome?
- Are you comfortable with regular regional travel (including evenings and weekends for events) as part of this role?
Work Location: On the road
