At Equitable, we believe work should be a place where you feel supported, inspired, and empowered to grow. In our caring and collaborative environment, your curiosity is encouraged, your passion is recognized, and your contributions truly matter. Together, we create meaningful impact, for our clients, our communities, and each other.
The Opportunity: At Equitable, we believe great things happen when we work together. We’re a Canadian mutual company driven by purpose - putting people first and helping Canadians protect today and prepare for tomorrow. If you’re passionate about making a difference and growing your career in an inclusive and collaborative environment, we’d love to hear from you. Our culture is built on care, passion and curiosity. We put people above all else, strive to be our best and welcome new ideas to deliver positive outcomes.
Join Equitable as the Director, Digital Experience and play a pivotal leadership role in shaping the future of digital experiences across our Individual Wealth business. This is an exciting opportunity to define and execute a digital vision that enhances how clients, advisors, and partners interact with our products and services. Working closely with business and technology leaders, you will drive innovation, champion customer-centric design, and lead the development of industry-leading digital solutions that support business growth, operational excellence, and an exceptional client experience.
Join one of the region’s top employers and be part of something that truly makes a difference.
Work Arrangements: This is a hybrid role. You will work in our office in Waterloo, ON a minimum of two (2) assigned, consecutive days every other week, plus a fifth (5th) assigned day per month. You are welcome to work from the office more than the minimum requirement and there may be some roles that are required to work in our office more than the minimum requirement.
What you’ll do:
- Develop and execute the digital experience strategy and roadmap for the Individual Wealth business, ensuring alignment with divisional objectives and growth priorities.
- Establish and communicate a compelling digital vision, driving the evolution of client, advisor, and partner experiences across digital channels.
- Lead and develop high-performing teams of Product Owners, Business Analysts, and UX/CX professionals, fostering a culture of innovation, collaboration, accountability, and continuous improvement.
- Act as the voice of the client and advisor by engaging directly with stakeholders, gathering feedback, and leveraging insights to inform digital priorities and enhancements.
- Own and prioritize digital product backlogs, working closely with Technology teams to define requirements, refine user stories, and deliver high-value solutions.
- Champion best-in-class product management practices, using data, experimentation, user feedback, and continuous learning to drive decision-making and product evolution.
- Lead client journey mapping and human-centred design initiatives to identify pain points, improve experiences, and deliver meaningful business outcomes.
- Monitor and report on key performance indicators, using analytics and insights to measure success and identify opportunities for optimization.
- Collaborate with leaders across Operations, Marketing, Product Development, Sales, Finance, Actuarial, and Technology to ensure digital experiences support business goals and operational effectiveness.
- Act as a key stakeholder for enterprise digital initiatives and identify opportunities to leverage capabilities and best practices across business divisions.
- Stay informed on emerging technologies, digital trends, and industry best practices, introducing innovative ideas and solutions that enhance competitive advantage.
- Build and maintain relationships with external partners, vendors, industry associations, analysts, and other stakeholders to support innovation and continuous learning.
- Participate in divisional strategy development, annual planning, and initiative prioritization, helping shape the future direction of the Individual Wealth business.
- Monitor, assess, and manage operational risks within the digital experience function, ensuring compliance with established controls, processes, and governance requirements
What you’ll bring:
- Proven success leading digital experience teams, digital product organizations, or large-scale digital transformation initiatives.
- Strong experience developing and executing digital strategies, roadmaps, and customer-centric digital solutions.
- Deep expertise in Human-Centred Design, Design Thinking, customer experience design, and client journey mapping methodologies.
- Extensive experience working in Agile environments, including product backlog management, prioritization, and cross-functional delivery.
- Proven ability to lead, coach, and develop Product Owners, Business Analysts, UX Designers, CX professionals, and other digital specialists.
- Strong understanding of digital product management principles, user research, experimentation, analytics, and data-driven decision-making.
- Exceptional communication and stakeholder management skills, with the ability to translate business needs into digital solutions and explain technical concepts to non-technical audiences.
- Demonstrated ability to influence leaders and build strong partnerships across business, technology, and executive teams.
- Strong strategic thinking, problem-solving, and decision-making capabilities, with a track record of delivering measurable business outcomes.
- Excellent leadership, change management, collaboration, and team-building skills.
- Strong business acumen, with knowledge of the wealth management, investments, life insurance, or broader financial services industry.
- A passion for innovation, continuous learning, and creating exceptional digital experiences that drive client satisfaction, business growth, and competitive differentiation.
What’s in it for you:
- Career Growth: Regular learning sessions and development opportunities
- Total Rewards: Incentive pay, annual salary reviews, employer-paid benefits and pension matching
- Time Away: Competitive vacation plus one paid volunteer day each year
- Flexibility: Healthy work-life balance with employee wellness always top of mind, complemented by a “dress for your day” approach.
At Equitable, we’re committed to fair pay and an inclusive, accessible hiring experience. If you need accommodations or alternative formats at any stage, just reach out to us at
[email protected]. We’re happy to help.
Your base pay will be based on your skills, qualifications, experience and education. In addition to your salary, this role is eligible for a discretionary annual incentive award tied to business performance, plus a wide range of competitive benefits.
If you’re selected to move forward, our Talent Acquisition team will walk you through all the details of our total rewards program, so you know exactly what’s included.
Reports To: Director, Client and Partner Operations Individual Wealth
Department: Individual Wealth Digital Experience
Term: Permanent Full-Time
This position is open and we are excited to find the right person to join our team.
As part of the recruitment process, you will need to go through background screening, as per our company policy.
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