Nisa Foundation is a community-based charity that has promoted safety, security, and mental wellness for racialized women across Canada since 2014. The organization provides toll-free peer-to-peer counseling services, transitional homes for women & children fleeing abuse or homelessness, and facilitates educational workshops. Nisa Foundation's mission is to transform communities by engaging, equipping, and enriching the lives of women and children to reach their full potential.
Marketing Coordinator – Digital Ads Specialist
Contract, 8-week (35 hours/week)
The Digital Ads Specialist Intern will support the planning, execution, and optimization of paid digital advertising campaigns to increase awareness, engagement, and fundraising outcomes for Nisa Foundation. This role offers hands-on experience managing real campaign budgets, analyzing performance data, and collaborating with a mission-driven marketing team. It is ideal for students interested in digital marketing, paid media, nonprofit fundraising, and data-driven campaign optimization.
Key Responsibilities:
Paid Advertising Campaign Management
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Plan, launch, and manage paid advertising campaigns acrossMeta (Facebook & Instagram), Google Ads, andFeathr.
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Develop audience targeting and retargeting strategies to reach donors, volunteers, and community members usingFeathr.
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Coordinate ad timelines and budgets to align with organizational campaigns and fundraising priorities.
Optimization & Performance Testing
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ConductA/Btestingonad creatives,copy,formats, andplacementstoimproveROI.
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Monitor andoptimizecampaigns based on performance metrics such as CTR, CPC, conversions, and engagement rates.
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Make data-informed recommendations to adjust targeting, creative, orspend.
Reporting & Analytics
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Track and analyze campaign KPIs across all platforms.
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Compile insights and performance summaries for internal reporting.
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Assistwith final analytics and budget reporting at the end of the contract.
EDUCATION/QUALIFICATION:
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Current student or recent graduate inMarketing, Communications, Digital Media, Advertising, ora relatedfield.
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Interest or basic familiarity with paid advertising platforms such as Meta Ads, Google Ads, or similar tools.
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Strong analytical skills with attention to detail.
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Ability to manage deadlines, prioritize tasks, and work independently in a remote environment.
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Collaborative mindset withstrong communicationskills.
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Familiarity with Google Workspace is an asset.
Eligibility
This position is part of the Canadian government’s summer job program.
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Candidatemust be legally eligible to work in Canada(Canadian citizen, permanent resident of Canada, or a protected person within the meaning of the Immigration and Refugee Protection Act.Able to provide a valid Social Insurance Number (SIN).
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Must be between 15 and 30 years of age at the start of the employment
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Must have a valid Social Insurance Number at the start of employment and be legally entitled to work in Canadain accordance withrelevant provincial or territorial legislation and regulations.
Nisa Foundation is an equal opportunity employer and is committed to complying with both the Ontario Human Rights Code and the AODA.
