About Wellness Extract
Wellness Extract is a high-growth, research-backed company in the nutraceutical and wellness space. We develop scientifically formulated supplements and health products for global markets. Our business is driven through a strong Direct-to-Consumer (D2C) model supported by advanced digital infrastructure, Shopify-powered e-commerce, and expert internal teams in content, design, technology, and digital marketing. Our core markets include North America, Europe, and Asia.
We are looking for a strategic and execution-focused Marketing Lead with 7–10 years of experience in driving digital growth for D2C brands. The ideal candidate has strong hands-on expertise in paid media, funnels, CRM automation, and performance-driven marketing. You will work closely with senior leadership and lead a cross-functional team to deliver measurable business outcomes.
Full-Funnel Strategy
-
Plan and execute TOFU, MOFU, BOFU strategies across awareness, acquisition, conversion, and retention.
Paid Media Execution
-
Manage and scale multi-platform paid campaigns on Meta (FB/IG), Google, YouTube, and TikTok.
Funnel Development & Optimization
-
Build and optimize funnels using ClickFunnels, GoHighLevel, and Funnelytics.
-
Run A/B tests and continuously improve conversion paths.
Affiliate & Influencer Programs
-
Support the development and scaling of influencer outreach and affiliate partnerships.
Agency Coordination
-
Manage agency relationships to ensure aligned goals, timely delivery, and strong ROI.
CRM, Email & Automation
-
Plan and execute email marketing, lead nurturing, and automations via ActiveCampaign / HubSpot.
-
Own CRM segmentation, drip campaigns, and re-engagement workflows.
Analytics & Reporting
-
Set up and interpret dashboards using GA4, Looker Studio, Triple Whale, and Northbeam.
-
Translate insights into actionable strategies.
Conversion Rate Optimization
-
Improve landing pages, checkout flows, retargeting funnels, and overall user experience.
Team Leadership
-
Lead and mentor a small in-house marketing team across performance, content, creatives, and automation.
-
7–10 years of experience in E-commerce or D2C marketing (wellness, supplements, or related industries preferred).
-
Strong track record managing full-funnel strategies with measurable business impact.
-
Proficiency in Funnelytics, GoHighLevel, ClickFunnels, Meta Ads Manager, and GA4.
-
Experience with influencer and affiliate program execution.
-
Hands-on experience with paid campaigns across search, social, and display.
-
Strong leadership skills with experience managing cross-functional teams.
-
Highly data-driven with the ability to turn insights into action.
-
Organized, self-motivated, and eager to drive growth.
-
Play a key leadership role shaping marketing strategy and execution.
-
Work with a strong, scaling global wellness brand with proven product-market fit.
-
Leverage a modern marketing tech stack including Funnelytics, GoHighLevel, ClickFunnels, and Triple Whale.
-
Build and grow high-performing funnels, affiliate programs, and influencer partnerships.
-
Collaborate directly with founders and senior leadership.
-
Join a mission-driven company innovating in health, longevity, and functional wellness.
