Creative Strategist – Performance Marketing (Paid Social & Video) Consumer Genius Inc. | Calgary, AB - REMOTE
About Us
Consumer Genius Inc. (CGI) is a fast-growing performance marketing and lead generation company based in Calgary, powering multiple consumer finance brands across Canada, the US, and the UK — including Truly Insure, CarsFast, AutoFinance.ca, and Loanz.ca. We generate tens of thousands of consumer applications every month across paid social, search, and video channels, and we're scaling our in-house creative function to keep pace with our growth.
We're looking for a Creative Strategist who lives and breathes performance creative — someone who can spot a winning hook, write direct-response scripts that convert, and turn data into the next best-performing ad.
About the Role
As Creative Strategist, you'll own the ideation, scripting, and production of ad creative across Meta, Google, YouTube, TikTok, Bing, and other paid channels. You'll work hand-in-hand with our media buying team, using performance data to drive what gets made next — and using AI-powered tools to move fast without sacrificing quality.
What You'll Do
- Research market trends, competitor ads, winning hooks, customer pain points, and high-performing creative formats across Google, Meta, YouTube, TikTok, Bing, and other paid platforms
- Develop strong creative concepts for performance campaigns — static ads, video ads, UGC-style ads, testimonial ads, problem-solution ads, and direct-response creatives
- Write high-converting scripts and concepts, including hooks, headlines, on-screen text, voiceover scripts, CTAs, and multiple angles for testing
- Design static ads in Canva with clear messaging, strong visual hierarchy, readable text, platform-correct sizing, and conversion-focused layouts
- Produce and edit short-form video creatives using AI and editing tools (ChatGPT, Claude, Arcads, Kapwing, ElevenLabs, Canva AI, and similar) for voiceovers, subtitles, AI avatars, captions, and video variations
- Partner with the media buyer to analyze creative performance — CTR, CVR, CPA, ROAS, hook rate, hold rate, lead quality, and creative fatigue — and turn insights into new creative iterations
- Build multiple variations for A/B testing: hooks, images, headlines, scripts, CTAs, thumbnails, voiceovers, and video openings, to find winners faster
What You Bring
- 2+ years of experience in creative strategy, performance marketing, or paid social ad creative (agency or in-house)
- A strong portfolio of direct-response ad creative — static and video — ideally in lead-gen, finance, e-commerce, or DTC
- Hands-on proficiency with Canva; comfort with AI creative tools (ChatGPT, Claude, ElevenLabs, Arcads, Kapwing, or similar)
- Strong copywriting instincts — you can write a scroll-stopping hook and a clean, high-converting script
- Working knowledge of performance metrics (CTR, CVR, CPA, ROAS, hook/hold rate) and how creative decisions move them
- Comfortable working fast, testing often, and iterating based on data rather than opinion
- Bonus: experience with UGC-style or AI-avatar video production, or in the auto/lending/insurance/financial services vertical
What We Offer
- Competitive salary, commensurate with experience
- A high-growth environment with real ownership over creative output and testing velocity
- Direct exposure to a $2B+ annual application volume business and a fast-scaling, multi-brand portfolio
- Modern AI-first creative stack — you won't be stuck doing things the slow way
Pay: $37,500.00-$46,500.00 per year
Benefits:
- Dental care
- Employee stock purchase plan
- Extended health care
- Paid time off
Work Location: Remote
