Advisor, TA Marketing & Employer Brand
BC Children’s Hospital & BC Women’s Hospital + Health Centre
People & Culture, Corporate Services
Vancouver, BC (Hybrid/Flexible)
You are an experienced content strategist, brand marketer, and creative visionary who has a way with words, visuals, and creative thinking. Your talents come from your ability to ask the right questions, process the answers, and communicate your ideas to your clients – while meeting business objectives and connecting content and strategy. Brand management is an area of passion you’d like to develop, and you seek a role with big impact, strong relationships, and a supportive and fun team.
In this role you will actively collaborate with your Talent Acquisition (TA) colleagues, respective hiring leaders, Communications, and the Sanya’k̓ula team (Indigenous recruitment & employee experience) where you play a key role in delivery of a fully integrated marketing program for your portfolio group: the BC Children’s Hospital (BC Children’s) and BC Women’s Hospital + Health Centre (BC Women’s). Together, these Provincial Health Services Authority (PHSA) programs care for children, youth, and women from across British Columbia through multiple services.
With innovative hiring activities and large-scale campaigns in full swing, this is a meaningful time to join our award-winning marketing team to make a real impact this year and beyond:
“This work is inspiring, knowing that every campaign, every story, and every candidate experience ultimately supports patient care. Our team is small and highly collaborative. We're looking for someone who is ready to jump in, build trusted relationships, and help advance large recruitment marketing initiatives that make a real difference across the health system."
— Jeanette LeBlanc, Manager, TA Marketing & Employer Brand
What you’ll do
As part of the TA Marketing team, the Advisor reports to the Manager, TA Marketing & Employer Brand. You will develop and sustain career platforms for your client group and recommend marketing plans and strategies designed to meet strategic goals and improve recruitment services and practices that maximize the BC Children’s and BC Women’s employer brand, and promote the organizations as programs within PHSA.
You will oversee brand and marketing project management to create an inspiring and engaging careers platform. Key tasks will include advising TA team members and provide marketing guidelines in situations requiring interpretation and/or providing additional information to assist in reaching the desired audience and making/processing related decisions.
Accountabilities include:
- Lead and drive talent acquisition campaigns designed to drive awareness and attraction of talent on a large and high-volume scale; analyze and interpret results to provide insights.
- Leverage online technology and branded storytelling; in collaboration with the TA Marketing team, drive overall digital marketing strategy; create strategy for social media/digital marketing campaigns, aligned with Talent Acquisition objectives.
- Ensure high functioning and impactful internal and external careers website content. Align with corporate and program sites; ensure best practices across all campaigns and UX.
- Build and ensure consistent systems to support data tracking and analysis of digital metrics, demographics, conversion, and engagement in line with talent acquisition strategies.
- In collaboration with the Manager, directs production strategy for marketing digital and traditional material, including video production and photography, and working with related vendors on delivery.
- Provide leadership, guidance and supervision to TA Marketing Coordinator(s) using effective leadership techniques; and provide marketing training and orientation to team members.
- Manage vendor working relationships with external vendors (e.g., creative services) and other partners to enhance PHSA TA Marketing program development and implementation.
- Participate in the development of campaign budgets, produce recommendations, monitor expenses, report on variances, and recommend and implement remedial action.
What you bring
Qualifications
- Bachelor’s degree in Marketing, Communications, Human Resources or related field, or an equivalent level of education, training, and experience.
- 5+ years of experience in creating and driving integrated marketing campaigns.
- Demonstrated knowledge of the historic and ongoing impacts of settler colonialism on Indigenous Peoples in social and health contexts, including supported by significant knowledge of Indigenous-specific mandates, including clear understanding of and commitment to eradicate Indigenous-specific racism and discrimination and embed Indigenous Cultural Safety and Humility.
- Demonstrate comprehensive knowledge of the historic and ongoing impacts of settler colonialism and systemic racism on Indigenous Peoples within social and health contexts. This includes understanding how these factors contribute to current health disparities and barriers to care. Show a clear commitment to identifying, challenging, and eradicating Indigenous-specific racism and all forms of discrimination impacting equity-deserving groups within health care settings. This involves familiarity and understanding Indigenous Cultural Safety and Humility recognizing personal biases, institutional barriers, engaging in anti-racism education and training and advocating for systemic change.
- Demonstrated knowledge and understanding of legislative obligations and provincial commitments within BC Children’s Hospital and BC Women’s Hospital + Health Centre contexts found in the foundational documents including Truth & Reconciliation Commission’s Calls to Action (2015), In Plain Sight (2020), BC's Declaration on the Rights of Indigenous Peoples Act (2019), United Nations Declaration on the Rights of Indigenous Peoples (UNDRIP), Reclaiming Power and Place Missing and Murdered Indigenous Women & Girls Calls for Justice (2019), the Declaration Act Action Plan and Remembering Keegan: A First Nations Case Study - BC Human Rights Code, BC Anti-racism Act and how they intersect across the health care system.
Core Competencies
- Brings an understanding of the Indigenous specific racism and the broader systemic racism that exists in the colonial health care structure, and has demonstrated initiatives in breaking down barriers and ensuring a safe environment ensuring a sense of belonging to all and informed by Indigenous Cultural Safety.
- Awareness of social, economic, political and historical realities of settler colonialism on Indigenous Peoples and familiarity with addressing Indigenous-specific anti-racism, anti-racism and Indigenous Cultural Safety and foundational documents and legislative commitments (the Declaration Act, the Declaration Action Plan, TRC, IPS, Remembering Keegan, etc.).
Skills & Knowledge
- Strong communicator (oral and written) with ability to build collaborative and trusting relationships with colleagues across the organization.
- Perform audits; lead and engage partners/stakeholders in digital, brand and creative projects and initiatives.
- Knowledge and proficiency in current online technologies, AI / SEO, social media platforms, digital marketing, digital advertising, and reporting analytics.
- Establish and monitor benchmarks that measure and maximize the impact of marketing campaigns.
- Design and layout experience with Adobe Creative Suite and Canva is an asset.
- Experience with project management software tools are an asset, e.g., MS Teams, Asana, JIRA.
- Demonstrates a commitment to beginning and/or continuing their personal learning journey related to Indigenous-specific racism and dismantling systems of oppression, as well as addressing racism more broadly. Shows willingness to articulate and share their learning experiences to contribute to a culture of motivation and inspiration among peers.
- Demonstrates foundational knowledge of the social, economic, and political realities of settler-colonialism and its impacts on Indigenous peoples and equity-deserving groups within social and health contexts. Understands the impact of social determinants of health-on-health outcomes. Shows a commitment to learning about and upholding legislative obligations and provincial commitments outlined in foundational documents such as the Truth & Reconciliation Commission’s Calls to Action (2015), In Plain Sight (2020), BC's Declaration on the Rights of Indigenous Peoples Act (2019), United Nations Declaration on the Rights of Indigenous Peoples (UNDRIP), Reclaiming Power and Place: Missing and Murdered Indigenous Women & Girls Calls for Justice (2019), the Declaration Act Action Plan, Remembering Keegan: A First Nations Case Study, the BC Human Rights Code, Anti-Racism Data Act, and the Distinctions Based Approach.
What we bring
Every PHSA employee enables the best possible patient care for our patients and their families. Whether you are providing direct care, conducting research, or making it possible for others to do their work, you impact the lives of British Columbians today and in the future. That’s why we’re focused on your care too – offering health, wellness, development programs to support you – at work and at home.
- Join one of BC’s largest employers with province-wide programs, services and operations – offering vast opportunities for growth, development, and recognition programs that honour the commitment and contribution of all employees.
- Access to professional development opportunities through our 2,000+ in-house courses including a range of experience level, profession-specific, or other essential training on Indigenous Cultural Safety; Indigenous-specific anti-racism; Diversity, Equity, Inclusion and accessibility, mental health and well-being, and more.
- Enjoy a comprehensive benefits package, including municipal pension plan, and psychological health & safety programs and holistic wellness resources.
- Annual statutory holidays (13) with generous vacation entitlement and accruement.
- PHSA is a remote work friendly employer, welcoming flexible work options to support our people (eligibility may vary, depending on position).
- Access to WorkPerks, a premium discount program offering a wide range of local and national discounts on electronics, entertainment, dining, travel, wellness, apparel, and more.
Job Type: Regular Full-Time
Salary Range: $76,111 - $109,409. The starting salary for this position would be determined with consideration of the successful candidate’s relevant education and experience, and would be in alignment with the provincial compensation reference plan. Salary will be prorated accordingly for part time roles.
Location: 1333 West Broadway, Vancouver, BC V6H 1G9
Closing Date: Applicants accepted until position is filled
Hours of Work: 08:30-16:30 Monday-Friday
Requisition #: 201094E
What we do
BC Children’s Hospital provides care for the most seriously ill or injured children and youth from across British Columbia. BC Women's Hospital & Health Centre is dedicated to improving the health of women, newborns and families through a comprehensive range of services, research and education. Both hospitals are located on the same health campus in Vancouver and are part of the Provincial Health Services Authority (PHSA).
PHSA plans, manages and evaluates specialized health services with the BC health authorities to provide equitable and cost-effective health care for people throughout the province. Our values reflect our commitment to excellence and include: Respect people – Be compassionate – Dare to innovate – Create equity – Be courageous.
Learn more about PHSA and our programs: jobs.phsa.ca/programs-and-services
BC Children's Hospital, BC Women’s Hospital + Health Centre and PHSA are committed to anti-racism and equity in our hiring and employment practices. With learning and compassion, we are addressing existing inequities and barriers throughout our systems. PHSA is seeking to create a diverse workforce and to establish an inclusive and culturally safe environment. We invite applications and enquiries from all people, particularly those belonging to the historically, systemically, and/or persistently excluded groups identified under the B.C. Human Rights Code.
One of PHSA’s North Star priorities is to eradicate Indigenous-specific racism, which includes ongoing commitments to Indigenous recruitment and employee experience as well as dismantling barriers to health care employment at every level. We welcome Indigenous individuals to apply and/or contact the Sanya’k̓ula Team (Indigenous Recruitment & Employee Experience) for support at [email protected].
Indigenous-specific anti-racism initiatives are rooted in addressing the unique forms of discrimination, historical and ongoing injustices, and exclusion faced by Indigenous peoples. These initiatives align with an Indigenous rights-based approach, recognizing the inherent rights and title of BC First Nations and self-determination of all First Nations, Inuit and Métis communities. PHSA is mandated to uphold legislative obligations and provincial commitments found in the foundational documents including the Truth & Reconciliation Commission’s Calls to Action (2015), In Plain Sight (2020), BC's Declaration on the Rights of Indigenous Peoples Act (2019), United Nations Declaration on the Rights of Indigenous Peoples (UNDRIP), Reclaiming Power and Place Missing and Murdered Indigenous Women & Girls Calls for Justice (2019), the Declaration Act Action Plan and Remembering Keegan: A First Nations Case Study.
Attention current employees of PHSA:
You must apply via your internal profile at http://internaljobs.phsa.ca.
The internal job posting expires on July 13, 2026 and will no longer be accessible. If the internal job posting has expired, please e-mail [email protected] with the six-digit job requisition number and your PHSA employee ID number to be considered as a late internal applicant. Please do not apply for the external job posting.
If you have not yet set up an internal profile, please e-mail [email protected] with your PHSA employee ID number to obtain your temporary password. Our business hours are Monday-Friday 8:30am-4:30pm, excluding Statutory Holidays and a Help Desk Representative will respond to you with 1-2 business days.
If you are not a current employee of PHSA and require assistance with your application, please contact the External Careers team at [email protected].
