Content Specialist - MRG Media
The MRG Group
Toronto, ON
Who We Are:
Founded in 2008, The MRG Group is Canada's largest independent entertainment company and a leader in experience creation. Our mission is to bring experiences to life for creators, fans, brands, and partners.
The MRG Group is an integrated network of companies operating across the hospitality, venue, media, ticketing (including the ticketing service Admit One), and insurance sectors. With a portfolio of 18 hospitality properties across Canada, The MRG Group also owns and operates an events business, a travel company, and a digital publication.
Who You Are:
The Content Specialist is a member of the Media team and will take the lead on the presentation of all online, podcasting and social media content.
The Content Specialist goal is to package, enhance and promote MRG Media properties Beatroute & RAPSEASON content so that it makes a meaningful impact on the global music community. The person in this role is responsible for beatroutemedia.com and rapseason.com (web and mobile, Instagram, Twitter, TikTok, podcasting, streaming, contesting and newsletters.)
The Content Specialist will help identify and enhance material that has top story potential for a digital reader. This role requires strong news judgement and enhanced digital skills to manage an engaging website, mobile site and social media feeds.
What You'll Do:
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Responsible for beatroutemedia.com & rapseason.com: curate, schedule, edit content and publish online.
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Responsible for curating all social media platforms, schedule and edit content to be released in accordance with the websites and business strategy.
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Create original content and news columns for brands online and socials.
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Respond in real-time to changes in audience patterns on social media platforms with content tailored for each specific platform to ensure that content is generating audience engagement.
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Align with SEO and social media best practices, the behaviour of our readers and visual appeal to grow audiences by compiling and analyzing data on our readers and travel clients and share these lessons with colleagues for the purpose of shaping content.
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When required, track stories and trip packages identified for enhanced attention, provide metrics so effectiveness can be measured.
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Work closely with the rest of The MRG Group’s marketing team to brainstorm and execute narrative direction for editorial assets and various marketing initiatives.
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Execute marketing plans within an allocated budget and aligned with each business’ priorities .
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Execute in-person events aligned with both brands and MRG Live.
What We're Looking For:
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Experience understanding how content performs differently across marketing channels.
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Exceptionally organized, self-motivated and creative.
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Superb attention to detail, flexible and adaptable.
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Experience publishing content using a CMS (Content Management System).
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Strong writing and copy editing skills.
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Ability to identify and master social media trends.
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Strong communication and interpersonal skills; ability to work well individually and/or in a team.
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The ability to manage multiple simultaneous projects requiring frequent communication, organization/time management and problem-solving skills.
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Be creative in ways to engage partners and open up new channels for ad revenue.
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Intermediate to advanced knowledge of WordPress.
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Basic skills in Photoshop or other photo editing software.
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Basic knowledge of HTML, webflow and CSS.
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A passion for all things music and entertainment and the ability to see all content through the eyes of a music fan .
What's In It For You:
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Competitive compensation, including extended vacation and performance-based incentives.
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Opportunities for growth in a dynamic, fast-paced organization.
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A collaborative culture that celebrates creativity and innovation.
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Access to unique experiences across The MRG Group’s diverse portfolio.
Our Commitment
The MRG Group is committed to diversity, equity, and inclusion. We encourage applicants from all backgrounds to apply. If you require accommodation during the recruitment process, please contact us.
We thank all applicants for their interest. Only those selected for an interview will be contacted.
