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Digital content consistently reflects the Lammle's brand and supports business goals.
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Content campaigns increase engagement, website traffic and sales.
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Digital campaigns are executed seamlessly across all channels owned.
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Strong collaboration with the media agency delivers effective paid campaigns.
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The Content Creator is well directed and maintains a consistent flow of high-quality assets.
1. Content Strategy & Creative Direction
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Develop annual and monthly content strategies.
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Lead content calendar and campaign storytelling.
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Develop creative concepts, shot lists and creative briefs.
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Direct the Content Creator and approve final assets.
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Lead lifestyle, product and campaign shoots.
2. Digital Channel Management
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Manage organic social media strategy.
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Lead email marketing, SMS and CRM calendars.
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Oversee blog and SEO content planning.
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Maintain consistent brand voice across digital channels.
3. Digital Campaign Execution
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Translate marketing strategies into digital campaigns.
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Create assets to be used for all social platforms.
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Coordinate with Creative, Ecommerce and Marketing teams.
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Provide assets and directions to the media agency.
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Support campaign launches across all owned channels.
4. Analytics & Agency Management
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Review GA4, Shopify and CRM insights.
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Lead monthly agency performance reviews.
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Evaluate traffic, engagement and revenue trends.
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Recommend optimizations.
5. Innovation & Continuous Improvement
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Research emerging digital trends, AI tools and new platforms.
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Continuously improving digital processes and customer engagement.
Skills
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Strong knowledge of digital marketing platforms including Meta, Instagram, TikTok, Pinterest, YouTube, and LinkedIn.
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Strong proficiency of GA4, Shopify Analytics, and Klaviyo (or similar CRM/email marketing platforms).
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Experience using Canva, CapCut, and familiarity with Adobe Creative Suite or similar editing platforms
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Working knowledge of SEO, email marketing, and CRM best practices.
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Proficient in Microsoft Office, particularly Excel and PowerPoint.
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Strong understanding of digital performance metrics, content analytics, and reporting.
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Familiarity with AI-powered marketing and content creation tools is an asset.
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Bachelor's degree in Marketing, Communications or related field.
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3+ years in digital marketing, content marketing or social media leadership.
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Strong portfolio of digital campaigns and content.
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Experience leading photo/video shoots and content production.
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Experience with Meta, Instagram, TikTok, Pinterest, YouTube and email marketing.
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Working knowledge of GA4, Shopify Analytics and Klaviyo.
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Experience managing external agencies.
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Excellent copywriting, storytelling, project management and communication skills.
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Experience managing cross-functional projects and collaborating with internal stakeholders.
