Marketing Manager, Acquisition – Digital Investing:
On behalf of our Banking client, Procom is searching for a Marketing Manager, Acquisition – Digital Investing for a 14-month role. This position is a hybrid position with 3 days onsite at our client’s Toronto office.
Marketing Manager, Acquisition – Digital Investing - Job Description:
The Senior Marketing Manager will lead growth and acquisition marketing programs for digital investing products. This role involves developing and executing strategic marketing campaigns, managing cross-functional partnerships, and driving enterprise growth initiatives to support business objectives by increasing client acquisition, assets, and market share through data-driven marketing strategies.
Marketing Manager, Acquisition – Digital Investing - Responsibilities:
- Lead and develop strategic marketing roadmaps, business cases, and product initiatives to support acquisition goals.
- Develop and execute marketing campaigns based on customer research and business insights to drive awareness, engagement, and sales.
- Manage acquisition campaigns including approvals, creative development, reporting, quality assurance, and compliance.
- Develop targeting matrices for client segmentation and campaign optimization.
- Report on campaign performance using KPIs such as traffic, keyword rankings, applications, new accounts, and assets.
- Collaborate with internal teams and external agencies to deliver campaigns and ensure brand and product standards.
- Identify opportunities for process improvements, campaign testing, and customer experience enhancements.
Marketing Manager, Acquisition – Digital Investing - Mandatory Skills:
- Experience in acquisition or growth-focused marketing roles with 6-10+ years of relevant experience.
- Strong competency in strategy, product marketing, and go-to-market activations.
- Proficiency in digital media strategy including programmatic media, SEM, and SEO.
- Experience managing marketing campaigns in regulated industries such as financial services or online investing.
- Advanced skills in competitive analysis, business casing, forecasting, and budgeting.
- Strong creative writing and editorial skills.
- Ability to manage agency partners and vendors effectively.
Marketing Manager, Acquisition – Digital Investing – Nice-to-Have Skills:
- Experience with owned media strategy and channels.
- Familiarity with marketing campaign management tools and analytics platforms.
- Knowledge of compliance, legal, and privacy approval processes in marketing.
- Proven ability to work in a matrixed environment managing multiple projects and deadlines.
- Experience interacting with senior leaders and executive stakeholders.
Marketing Manager, Acquisition – Digital Investing – Assignment Length:
This is a 14-month contract position.
Marketing Manager, Acquisition – Digital Investing - Start Date:
ASAP.
Marketing Manager, Acquisition – Digital Investing - Assignment Location:
Toronto, Ontario, Canada. This position is hybrid with 3 days in the office per week.
