Company: Bonjour Bagel
Location: Flexible / Hybrid
Employment Type: Full-Time
About Bonjour Bagel
Bonjour Bagel is more than a bagel shop—we're building a lifestyle brand with the ambition to become one of North America's most recognized food brands.
Our mission is simple: create unforgettable food experiences and build a community that loves sharing them.
We're looking for an exceptional Social Media & Content Creator Manager who doesn't just manage social media—but creates culture, drives conversations, and builds viral moments.
The Opportunity
This is not a traditional social media role.
We're looking for someone obsessed with storytelling, food content, internet culture, and short-form video.
You understand why some videos get 500 views while others reach 5 million.
You constantly study trends, algorithms, creators, and consumer behavior.
Your mission is to make Bonjour Bagel impossible to ignore.
ResponsibilitiesSocial Media Strategy
- Own Bonjour Bagel's entire social media strategy.
- Develop a clear roadmap for audience growth and brand awareness.
- Identify viral opportunities before competitors.
- Build a recognizable and consistent brand voice.
Content Creation
- Plan, film, edit, and publish high-quality content daily.
- Produce engaging Reels, TikToks, Shorts, Stories, and behind-the-scenes content.
- Create content that entertains first and sells second.
- Develop recurring content series that people look forward to.
Community Growth
- Grow engaged communities across Instagram, TikTok, Facebook, YouTube, and LinkedIn.
- Respond to comments and messages.
- Encourage user-generated content.
- Build relationships with loyal customers and brand advocates.
Influencer & Creator Partnerships
- Identify and recruit local and national creators.
- Manage influencer collaborations.
- Organize creator events and product launches.
- Build a network of ambassadors around the brand.
Brand Campaigns
- Launch creative campaigns that generate buzz.
- Execute giveaways, contests, and limited-edition product launches.
- Develop ideas worthy of local and national media attention.
Analytics & Performance
- Track KPIs weekly.
- Analyze content performance.
- Optimize based on data.
- Present monthly reports with recommendations.
Qualifications
- Minimum 5 years of experience managing social media for consumer, food, hospitality, restaurant, retail, or lifestyle brands.
- Proven experience creating viral or high-performing content.
- Strong portfolio demonstrating audience growth and engagement.
- Professional experience with:
- Instagram
- TikTok
- Facebook
- YouTube Shorts
- LinkedIn
- Strong photography and videography skills.
- Advanced video editing skills using CapCut, Premiere Pro, Final Cut Pro, or similar software.
- Experience with Meta Business Suite and social media analytics.
- Strong copywriting and storytelling abilities.
- Excellent communication and organizational skills.
- Self-motivated with an entrepreneurial mindset.
Nice to Have
- Experience working with fast-growing food brands.
- Paid social advertising experience.
- Graphic design skills.
- Experience launching viral campaigns.
- Influencer marketing experience.
- Knowledge of SEO and digital marketing.
Success Metrics (First 12 Months)
The successful candidate will be expected to contribute toward achieving ambitious brand growth objectives, including:
- Significant increase in social media followers.
- Consistent high-performing short-form videos.
- Multiple videos reaching viral-level engagement.
- Strong growth in community engagement.
- Increased website traffic from social platforms.
- Growth in user-generated content.
- Successful influencer partnerships.
- Measurable increase in brand awareness and customer visits.
What Success Looks Like
You know you're succeeding when:
- People discover Bonjour Bagel through social media every day.
- Customers regularly create content featuring our products.
- Our launches generate excitement before they happen.
- Local influencers actively want to collaborate with us.
- Bonjour Bagel becomes one of the most talked-about food brands in our market.
Why Join Bonjour Bagel?
- Build a brand from the ground up.
- Creative freedom to experiment and innovate.
- Work with a passionate, fast-growing team.
- Performance-based bonus opportunities.
- Opportunity to make a real impact on a brand with national ambitions.
How to Apply
Please submit:
- Resume
- Portfolio
- Links to social media accounts you have managed
- Examples of content you personally created
- Analytics or case studies demonstrating audience growth or campaign success
Only candidates with a strong portfolio and proven results will be considered.
Rémunération : à partir de 15,00$ par heure
Lieu du poste : Télétravail hybride à Edmonton, AB T5T 2E3
