About Us
1% Skin Lab is a medical aesthetics and skincare clinic located in South Granville, Vancouver. We offer advanced skin, laser, body contouring, and injectable treatments, with a strong focus on personalized care, modern technology, and natural-looking results.
We are looking for a hands-on Digital Marketing Coordinator to manage and grow our clinic’s digital marketing. This role focuses on social media, content creation, SEO, paid advertising, email/SMS marketing, and website updates.
You will work across platforms including Instagram, TikTok, RedNote, Google, Meta, email, and SMS, with a focus on increasing brand awareness, online traffic, leads, and new client acquisition.
Requirements
- Experience with Google SEO, including keyword research, website optimization, and improving organic search visibility
- Experience setting up, managing, and optimizing Google Ads and Meta Ads (Facebook & Instagram Ads)
- Experience updating and managing websites through Shopify and/or WordPress is a strong asset
- Experience in marketing, digital marketing, social media management, or a related field
- Hands-on experience managing Instagram, TikTok, and RedNote accounts
- Strong understanding of social media trends, content strategy, and audience engagement
- Experience creating and managing email and SMS/text marketing campaigns, including promotional messages, client follow-ups, and campaign announcements
- Proficiency in Canva, CapCut, or similar graphic design and video editing tools
- Ability to review marketing performance, analyze campaign results, and make adjustments based on data
- Fluent in English and Mandarin Chinese is strongly preferred
- Excellent communication, organization, and time-management skills
- Strong attention to detail and ability to manage multiple projects in a fast-paced environment
- Knowledge of or interest in the beauty, skincare, or medical aesthetics industry is preferred
Key Responsibilities
- Manage and optimize Google Ads and Meta Ads campaigns to generate leads, inquiries, and client bookings.
- Manage ongoing Google SEO, including keyword research, on-page SEO, website content optimization, and local search visibility.
- Update and maintain the clinic’s Shopify and/or WordPress website, including promotions, landing pages, service information, and basic design changes.
- Manage the clinic’s social media platforms, including Instagram, TikTok, and RedNote
- Plan, create, edit, and publish social media content including posts, Reels, Stories, short-form videos, and promotional campaigns.
- Create marketing materials using Canva, CapCut, and other design/video editing tools
- Plan and execute email and SMS promotional campaigns
- Develop and execute marketing campaigns aligned with clinic promotions, new services, and business goals
- Monitor campaign performance including leads, website traffic, ad performance, engagement, and bookings
- Prepare regular marketing performance reports and recommend improvements based on results
- Stay up to date with social media trends, beauty/aesthetic industry trends, and competitor marketing strategies
Pay: $28.00-$35.00 per hour
Expected hours: 24.0 – 40.0 per week
Application question(s):
- Do you have hands-on experience with SEO, Shopify, Google Ads, and Meta Ads? If yes, please briefly describe your experience with each.
- Please check our South Granville, Vancouver location on the map before answering. Are you able to work in person at this location?
- Do you have experience managing Instagram, TikTok, and RedNote (Xiaohongshu) for a business or brand? If yes, please briefly describe your experience.
- Are you proficient in Canva, CapCut, or similar design and video editing tools? Please briefly describe which tools you use.
Experience:
- Digital marketing: 1 year (preferred)
Work Location: In person
