Job Summary
We are seeking a dynamic and results-driven Sales and Marketing Manager to lead our marketing initiatives and drive sales growth. The ideal candidate will possess a strong background in digital marketing and e-commerce, with proven experience in managing product lines and executing successful marketing campaigns. This role requires a strategic thinker who can analyze market trends, develop effective marketing strategies, and collaborate with cross-functional teams to achieve business objectives.
Responsibilities
- Develop and implement comprehensive sales and marketing strategies to enhance brand visibility and drive revenue growth.
- Manage e-commerce platforms, ensuring optimal product presentation and user experience.
- Conduct market research to identify trends, customer needs, and competitive landscape.
- Utilize SEO best practices to improve website rankings and organic traffic.
- Create and manage digital marketing campaigns across various channels, including Facebook Advertising, Google AdWords, and email marketing.
- Analyze campaign performance using Google Analytics and other analytics tools to inform future strategies.
- Oversee product management processes, including pricing strategies, inventory management, and product launches.
- Collaborate with the creative team to produce engaging content using Adobe Creative Suite for various marketing materials.
- Maintain the company website using WordPress and HTML for updates and enhancements.
- Develop annual budgets for marketing initiatives, ensuring alignment with overall business goals.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience in sales management or digital marketing roles with a focus on e-commerce.
- Strong understanding of SEO principles and analytics tools such as Google Analytics.
- Proficiency in Facebook Advertising, Google AdWords, email marketing platforms, and budgeting processes.
- Experience with product management and market research methodologies.
- Familiarity with Adobe Creative Suite for content creation is highly desirable.
- Excellent communication skills with the ability to work collaboratively across teams.
- Strong analytical skills to evaluate campaign effectiveness and make data-driven decisions. Join our team to leverage your expertise in sales and marketing while contributing to our company's success!
Pay: $18.00-$40.00 per hour
Experience:
- Google Marketing Platform: 1 year (preferred)
Language:
Work Location: Hybrid remote in Concord, ON
