Job Overview
We are seeking a highly motivated SEO Specialist to join our digital marketing team. The ideal candidate will be responsible for developing and implementing effective SEO strategies to improve website visibility, increase organic traffic, and enhance overall online presence. This role requires a strong understanding of search engine algorithms, keyword research, and technical optimization techniques. The SEO Specialist will work closely with content creators, web developers, and marketing teams to ensure best practices are followed across all digital platforms. Candidates should possess a passion for digital marketing, e-commerce, and data-driven decision making to drive measurable results.
Responsibilities
- Conduct comprehensive keyword research to identify target phrases and optimize content accordingly
- Develop and execute on-page SEO strategies including metadata optimization, HTML tags, and content enhancements
- Analyze website performance using tools such as Google Search Console, Google Analytics, Adobe Analytics, and Google Tag Manager
- Optimize website structure and technical elements using HTML, CSS, JavaScript, and WordPress to improve search engine rankings
- Monitor and report on SEO performance metrics; adjust strategies based on data insights
- Implement technical SEO improvements such as site speed optimization, mobile responsiveness, and schema markup
- Collaborate with content creators to develop SEO-friendly content aligned with keyword research and digital marketing goals
- Stay updated on the latest SEO trends, algorithm updates, and best practices within the industry
- Assist in managing e-commerce platforms by optimizing product listings and metadata for search visibility
Experience
- Proven experience in SEO or digital marketing roles with a strong understanding of search engine algorithms and ranking factors
- Hands-on experience with WordPress CMS platform for website management and content updates
- Proficiency in HTML, CSS, JavaScript for technical SEO implementations
- Familiarity with Google Search Console, Google Analytics, Adobe Analytics, and Google Tag Manager for tracking performance metrics
- Strong knowledge of keyword research tools and techniques for identifying high-impact keywords
- Experience with metadata optimization and schema markup implementation
- Knowledge of digital marketing strategies related to e-commerce platforms is a plus
- Ability to analyze data effectively to inform strategic decisions and optimize campaigns
This position offers an exciting opportunity for individuals passionate about enhancing online visibility through innovative SEO techniques. The successful candidate will play a key role in driving organic growth and supporting our company's digital marketing objectives.
Pay: $37,394.76-$90,416.40 per year
Work Location: Remote
