McCabe Promotional Advertising is one of Canada’s largest (and many say the country’s funnest) branded merchandise agencies. With offices in London and Ottawa, we source, design, and deliver merchandise ideas for some of the country’s coolest brands nationally. We tailor solutions for our clients to help them drive awareness, engagement, and loyalty for their brands.
Founded in 1981, we've got the wisdom of a company with a rich history but a pulse on what's fresh and exciting. We know what gets people talking, what earns a positive reaction, and what delivers real results. We proudly became officially B Corp Certified in 2019 and truly believe that little by little, we can create meaningful connections using branded merchandise. We are passionate about how to BE AWESOME and we want our people, our vendor partners, and our clients to feel that same passion.
At McCabe, we believe branded merchandise should do more than put logos on products — it should create connection, spark conversation, and help organizations express who they are. We’re looking for a Director of Marketing to help us tell that story better than anyone else in our industry.
This is not a traditional marketing role. We want someone who can combine creativity, technology, strategy, storytelling, and leadership to help us grow our brand, strengthen customer relationships, and modernize how we show up.
You’ll lead our marketing and creative teams while helping McCabe become smarter, faster, more targeted, and more impactful through the use of technology, AI, and modern marketing systems. You’ll help elevate our people, our ideas, and our purpose as a certified B-Corp.
Most importantly, we’re looking for someone who wants to help create more “McCabe Conversations” — work and ideas that people actually want to engage with.
What You'll DoBrand & Market Leadership• Strengthen awareness and positioning of McCabe across the customers and communities we serve;
- Help shape and amplify the McCabe voice, story, and values;
- Develop marketing strategies that create meaningful engagement — not just impressions;
- Build campaigns and content that showcase our people, creativity, culture, and customer impact;
- Partner closely with sales leadership to design smarter, more connected customer experiences, leveraging customer segmentation to expand market exposure through pull-through campaigns;
- Help McCabe become recognized as a leader in thoughtful branded merchandise, sustainability, and design.
Technology & AI Enablement• Identify and implement modern marketing technologies and AI tools that improve efficiency and effectiveness;
- Help evolve our sales and marketing tools to better target, support, and engage the right customers;
- Improve how we use data, automation, personalization, and content systems;
- Build and scale Business Development resources and tools tailored to key markets and core industry pillars;
- Explore new ways technology can support creativity, storytelling, prospecting, and customer retention.
Creative & Team Leadership• Lead and mentor a talented team of marketing and creative professionals;
- Help build a culture of creativity, accountability, curiosity, and experimentation;
- Identify talent gaps and recruit additional expertise where needed;
- Push for exceptional creative work and design leadership that differentiates McCabe in the marketplace;
- Encourage bold thinking and fresh ideas while maintaining strong execution.
Purpose & B-Corp Impact• Help bring our B-Corp values to life internally and externally;
- Ensure our marketing reflects our commitment to people, community, sustainability, and responsible business;
- Find authentic ways to communicate the impact McCabe is making through our work and partnerships;
- Help align business growth with positive social and environmental outcomes.
Things You’re Great At• Leading & Elevating Teams: You’re a collaborative leader who doesn't just manage—you inspire. You have a track record of guiding marketing initiatives and elevating the people around you.
- Modern Marketing & Brand Strategy: You possess a deep understanding of modern brand building and digital engagement. You know how to create genuine connection and trust, rather than just generating noise.
- Embracing Tech & Innovation: You are highly comfortable with emerging technology, AI tools, automation, and evolving marketing ecosystems. You look at new systems as opportunities, not hurdles.
- Creative Experimentation: You are energized by innovation. You have the confidence to challenge conventional thinking and bring provocative, conversation-worthy ideas to the table.
- Storytelling & Communication: You are a gifted communicator who knows how to craft a compelling narrative and share it effectively across audiences.
- Balancing Heart & Strategy: You are naturally curious, care deeply about people, and believe that businesses can do good while doing great work.
Promotional Products Industry experience? A plus, but not a dealbreaker. What we really care about is curiosity. We’re looking for someone who genuinely cares about people, thinks both creatively and strategically, and loves pushing ideas into uncharted territory.
You get that great marketing is about building trust and connection—not just creating noise. You believe that work should mean something, relationships matter, and businesses can do good while doing great work. Most of all, you’re excited to join an awesome team that’s constantly striving to get better.
At McCabe, we pride ourselves on a supportive and collaborative culture where working hard and having fun go hand in hand. We believe that delivering superior client experiences is best achieved when our team feels supported, respected, and balanced. That’s why we foster an environment where creativity and teamwork thrive, ensuring everyone feels valued and empowered.
Perks for Being Awesome• Competitive salary with variable compensation options;
- Extended health benefits plan;
- RRSP matching option;
- Flexible time-away to support work-life balance;
- A direct path for internal professional development and career progression.
McCabe is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment where all employees feel valued and respected. We recognize that talent comes in many forms. If you meet most of the requirements, but not all, we still encourage you to apply!
The Fine Print! We are actively hiring for one Director of Marketing & Creative Services to join our team right now. However, we are also always looking to connect with future superstars to build our talent pipeline. So, whether you are the perfect fit for this immediate opening or want to be first in line for our next opportunity, we want to hear from you!
If you have what it takes to BE AWESOME, apply today to join our talent community and let’s start the conversation.
