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Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.
RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
Job Summary:
Restaurant Brands International is looking for a Senior Manager, Category & Delivery, Popeyes, Canada. By setting an ambitious vision for our menu, loyalty experience, and promotional calendar, the Senior Manager serves as one of the team’s most influential leaders: aligning and coordinating strategy across teams like Product Innovation, Marketing Communications and Media, Restaurant Operations, Digital & Technology, and others to deliver profitable sales and traffic to Popeyes restaurants in Canada.
RBI follows a 5 day, in-office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week.
This position reports to the Sr. Director, Marketing for Popeyes Canada.
Roles and Responsibilities:
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Build and maintain the national Marketing and Digital Calendars for Popeyes Canada, building an ~18+ months of runway, achieving SSS, SST, and restaurant profitability targets
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Own the integrated Marketing & Digital calendar to grow profitable sales and traffic
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Track and respond to competitive activity — media strategies, product launches, digital promotions — with timely recommendations that strengthen the plan and protect the business
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Continuously evaluate and update cross-functional priorities — including with Operations, Supply Chain, Restaurant Technology, and Finance — to maintain an executable, optimized calendar
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Champion the long-term vision for Popeyes menu and marketing proposition in Canada:
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Build guest-centered 3- to 5-year roadmaps to establish market dominance in key product categories and guest demographics, owning the ‘4-Ps’ by balancing new product innovation with promotional approach and placement to maximize the full category opportunity; partner with Analytics on pricing
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Build and adapt convincing business cases to secure alignment from internal and Franchisee stakeholders
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Balance menu size and category complexity to build a sustainable assortment and architecture, including strategically discontinuing products or product lines where necessary
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Deliver sustainable growth through first-party loyalty and third-party delivery sales channels
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Set and advance the overall digital and delivery strategy for Popeyes Canada, overseeing first-party platforms (order ahead, CRM, loyalty), third-party delivery, and in-restaurant digital technology
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Establish and enriched value proposition for Popeyes Rewards and the Popeyes app in Canada, in partnership with US-based Product and Engineering teams to grow membership and customer lifetime value
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Lead with an always-on optimization mindset: overseeing A/B testing, performance monitoring, and data-informed iteration across all digital and delivery channels
Skills & Qualifications
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Post-secondary degree
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5-7+ years of relevant experience in product/portfolio strategy and/or analytics, management consulting, or similar
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People management experience
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Demonstrated expertise in conceptual, analytical problem solving to frame and resolve key business challenges
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Strong collaboration, communication, and presentation skills to win alignment and support from peer, leadership, and external stakeholders
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Advanced skill in Microsoft Excel and PowerPoint; experience with or willingness to learn SQL required
Base salary range of $125,000 – $155,000 CAD. Base salary for this position may vary based on relevant factors such as experience, education, location, and skills.
This position is eligible to participate in the Company’s annual discretionary bonus plan, subject to the terms and conditions of the incentive program, based on individual and company performance metrics. This position may also be eligible for additional compensation in the form of equity grants pursuant to the Company’s long-term incentive plan.
This posting is for an existing vacancy.
#Popeyes
Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
