Overview
This is a fully remote position, writing strategy-led website copy exclusively for mental health practitioners (therapists, counsellors, psychologists, psychotherapists, and group practice owners) across Canada and the US. You'll work from client intake documents to develop a clear first-step message strategy, then write, edit, and proofread original website copy that moves a reader to act. AI has become core to how we work, but the thinking, judgment, and final words are yours.
This space comes with real constraints. Copy has to respect what colleges and regulatory boards allow practitioners to say (don’t worry, we will teach you!). Part of the craft here is writing copy that converts while staying within those lines.
What you'll do
- Understand each client's business goals and who they're trying to reach
- Develop a strategy that gets results
- Use AI to synthesize and extract detail from client documents, paired with your own manual review
- Write compelling, original copy aligned to the client's goals, strategy, and audience
- Write bio pages that tell a real story and leave people feeling like this is the person they want to work with
- Write specialty pages (following our templates) with keywords worked in naturally
- Match each client's tone, style, and voice
- Edit with precision, including knowing when a client suggestion shouldn't be implemented
- Attend client-facing meetings when a project calls for it (occasional, and not every project)
- Proofread final documents and prepare them for development
- Follow our SOPs and templates
How we use AI
AI is a non-negotiable tool here. We use it to synthesize information, analyze, and draft. But raw AI output is rarely good enough. It's often generic, leans on clichés, and says nothing that moves the story forward. Your job is to question what comes out of these models, cut what's empty, and shape it into copy that actually works. If you think AI output is the gold standard, this isn't the role for you. If you treat it as a fast first draft you're responsible for fixing, you'll thrive.
Requirements
- Follow the StoryBrand process
- Use AI fluently as part of your daily workflow
- SEO knowledge, plus AEO/LLM/AI-search knowledge (or a real willingness to learn it)
- Familiarity with: Claude and ChatGPT (or comparable AI tools), Loom, Google Drive, Canva, SEMrush (or a comparable SEO tool), Grammarly (or comparable proofreading tools)
- Represent the tone, style, and voice of each client in your copy
- High attention to detail: consistent capitalization, punctuation, Oxford commas, grammar, and US vs Canadian spelling
- Understand website structure well enough to indicate SEO tags and place call-to-action buttons
- Thrive in a fast-paced environment where deadlines are firm and matter
- Work independently and as part of a team
- Willingness to work within our established systems and templates
- Strong organizational skills and the ability to juggle multiple projects at once
- Reliable high-speed internet
Experience & qualifications
This can suit a junior copywriter, but you must bring:
- An understanding of storytelling and how to use it to sell
- An understanding of marketing and how people actually make buying decisions
- Compassion, and a real interest in the mental health space
- Fluent English with demonstrated writing, editing, and proofreading ability
- The ability to work efficiently and prioritize across multiple projects
Pay
$28-32
Schedule
- Make your own schedule outside of client meetings
- Available 9–5 EST, Monday to Friday, for client meetings
- Projected 20–30 hours per week (with additional time if needed)
Location
Open to candidates in Canada.
How To Apply:
Complete the Google Form below to submit your resume. You will be asked to share 2 writing samples. In the field asking, “What is your Enneagram Type?” write the word “Websites” before entering your number:
https://forms.gle/1DjoC6FU3e68HfjPA
Job Type: Freelance
Pay: $28.00-$32.00 per hour
Benefits:
Experience:
- copywriting: 2 years (Preferred)
Work Location: Remote
