Company: Laserglow Technologies
Function: Sales / Business Development
Focus: New lead conversion to pilot agreements
Location: Ontario, Canada
Market: Canadian industrial, manufacturing, safety, and distribution sectors
About the Role
Laserglow is hiring a Technical Sales Consultant to convert new commercial interest into committed pilot agreements across Ontario and the broader Canadian market.
This is a focused B2B sales role for someone who can quickly understand a prospect’s operational environment, identify safety and risk-reduction priorities, and guide qualified prospects toward a structured pilot. You will be the first commercial touchpoint for prospects who have already shown awareness or curiosity about Laserglow solutions.
This is not a demand generation, channel management, or post-sale account ownership role. Your focus is converting new inbound and assigned leads into committed pilots through disciplined, consultative selling.
The ideal candidate is commercially driven, technically credible, process-oriented, and comfortable managing a high-volume sales pipeline without sacrificing quality.
What You’ll Do
You will own the lead-to-pilot conversion process from initial contact through pilot commitment. This includes qualifying new opportunities, conducting discovery, presenting relevant solutions, and ensuring a clean handoff once a pilot is secured.
Key responsibilities include:
- Respond to and qualify all new leads within defined service level expectations
- Conduct structured discovery calls to understand safety pain points, facility type, operational urgency, and buying context
- Present Laserglow solutions in relation to each prospect’s specific environment and risk profile
- Guide qualified prospects toward pilot commitment using a consultative sales methodology
- Maintain accurate, complete, and current HubSpot records
- Hand off committed pilots to the Convert team with clear context, documentation, and next-step visibility
- Provide weekly pipeline reporting to the Coordinator Lead
- Share structured feedback on lead quality, objection patterns, and conversion blockers with the coordination team
What We’re Looking For
We’re looking for a B2B sales professional who can combine technical curiosity, commercial urgency, and disciplined pipeline execution.
Required experience:
- 3 to 5 years of B2B sales experience
- Demonstrated success converting qualified leads into pilots, trials, demos, or similar early-stage commercial commitments
- Experience selling into industrial, manufacturing, distribution, safety, or operational environments preferred
- Experience selling into the Canadian market, with Ontario industrial market experience considered a strong asset
- Proven ability to communicate with multi-contact accounts, including safety managers, operations leaders, procurement teams, and other stakeholders
- Working proficiency with HubSpot or a similar CRM platform
- Track record of quota attainment in a structured sales environment
Core Competencies
Successful candidates will bring:
- Consultative sales skill: You can understand a prospect’s operational challenge and connect it to a clear business outcome
- Technical communication ability: You can explain a technical solution in practical, commercially relevant terms
- Strong verbal communication: You are confident, credible, and clear across phone and video conversations
- High activity discipline: You can manage pipeline volume while maintaining quality and attention to detail
- Process adherence: You follow a defined sales methodology and keep clean CRM records
- Process improvement mindset: You can identify where conversion workflows, messaging, or qualification criteria can be improved
- Data orientation: You review your own conversion metrics and use them to improve performance
- Entrepreneurial mindset: You act on clear next steps without waiting for unnecessary direction
- Resilience: You remain persistent and commercially focused without becoming aggressive or transactional
How This Role Works
The Technical Sales Consultant owns the conversion of new leads from first contact to pilot commitment. Leads are generated through existing demand channels; your role is to harvest that interest and move qualified prospects into a structured pilot process.
Once a pilot is committed, you will hand the opportunity to the Convert team with full context so they can manage the next stage of the customer journey effectively.
Success in this role is measured by lead-to-pilot conversion rate, speed to response, pipeline discipline, CRM accuracy, and handoff quality.
Our Values
Laserglow’s values are central to how this role operates:
Get it done
This is a high-output role. Success requires pace, responsiveness, consistency, and accountability to results.
Take ownership
You own the inbound and assigned lead funnel through pilot commitment. When conversion patterns change, you help diagnose the cause and recommend improvements.
Be analytical
You track your own metrics, understand conversion trends, and use data to refine your approach.
Elevate others
Strong documentation and thoughtful handoffs help the Convert team succeed. Clear context, accurate CRM notes, and complete opportunity records are essential to team performance.
Why Join Laserglow
This is an opportunity to join a focused commercial team selling solutions that support safer, more effective industrial operations. You will work with prospects who have already shown interest, follow a clear sales process, and play a critical role in turning new demand into active customer pilots.
If you are a disciplined B2B sales professional in Ontario who can combine technical credibility, consultative selling, and high-output execution, we’d like to hear from you.
Pay: From $43,820.07 per year
Benefits:
- Dental care
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- RRSP match
- Tuition reimbursement
- Vision care
Application question(s):
- Do you have a valid Drivers License ?
Willingness to travel:
Work Location: In person
