#BeExtraordinary
At Andrew Peller Limited (APL), our mission is to be Canada’s #1 branded wine and
craft beverage company by delivering the perfect brand experience for every
lifestyle and occasion. Through our commitment to excellence, honouring our
roots, owning it, fostering belonging and driving to succeed, we inspire teammates to be extraordinary every day.
Who We Are
We are one of Canada's largest and oldest wine companies with a rich heritage in quality winemaking.
We produce some of Canada's most recognized brands and offer our teammates a challenging and rewarding employment experience.
Perched above Okanagan Lake on the iconic Naramata Bench, Red Rooster Winery is known for delivering unforgettable wine experiences in one of British Columbia’s most breathtaking settings.
As a Wine Educator, you are at the center of that experience.
This is a role for someone who doesn’t just enjoy hospitality, you own the room. You lead tastings with confidence, read your guests effortlessly, and turn great conversations into memorable experiences (and sales). You’re a trusted voice of the brand, bringing our wines, stories, and people to life in a way that feels natural, engaging, and elevated.
You’ll report to a forward-thinking, people-first leader who values autonomy, development, and a strong, positive team culture.
If you’re ready to take the next step in hospitality or wine and be recognized for your impact on both guest experience and results then this is your role.
What this teammate brings
- Proven experience in hospitality, tasting rooms, retail, or sales-focused environments
- Confidence leading group experiences—you’re comfortable owning the conversation and guiding the flow
- Strong sales instincts, with the ability to naturally recommend, upsell, and close
- Excellent communication skills—you make wine approachable, engaging, and memorable
- A polished, professional presence with a genuine, guest-first mindset
- Ability to stay composed and deliver high-quality service in a fast-paced environment
- Wine knowledge or certifications (WSET, ISG/CAPS, CMS) are a strong asset
- Serving It Right certification (required or willingness to obtain)
What this teammate is responsible for
- Leading engaging, elevated tasting experiences that leave a lasting impression
- Creating genuine connections with guests and tailoring experiences to their preferences
- Driving wine sales, Wine Club memberships, and experience bookings through thoughtful recommendations
- Acting as a brand ambassador, confidently sharing the Red Rooster story and product knowledge
- Supporting retail operations, including packaging and coordinating guest purchases
- Contributing to a high-performing team environment—supporting peers and maintaining energy on the floor
- Identifying opportunities to enhance the guest experience and proactively solving issues when they arise
What we will offer this teammate
- Competitive hourly rate + gratuities + commission on wine sales and Wine Club sign-ups
- A role with direct impact on guest experience and sales performance
- The opportunity to deepen your wine knowledge and grow within the industry
- Employee gift card program for use across Andrew Peller properties
- A fun, social, and high-energy team environment
- The chance to work in one of the most beautiful winery settings in the Okanagan
Additional details
- Seasonal role: mid-April/May through mid-October 2026
- Flexible schedule required, including weekends, evenings, and holidays
- Work across tasting room, retail, and event spaces
- Physical requirements include standing for extended periods and lifting up to ~40 lbs
We are conducting an internal and external search simultaneously. We wish to thank all applicants for their interest; only those applicants selected for an interview will be contacted.
Accommodation:
Andrew Peller Limited is committed to meeting the needs of persons with temporary and/or permanent disabilities in a way that allows them to maintain their dignity and independence. We are happy to discuss any need for accommodation in the workplace and will make an effort to meet those needs in a timely manner by preventing and removing barriers to accessibility in the areas of information, communications, and employment. If you require an accommodation to apply or interview for a position, please email
[email protected]
Equal Opportunity Employment:
At Andrew Peller Limited, we are committed to creating and celebrating a culture of Diversity, Equity, Inclusion and Belonging. We are an equal opportunity employer committed to ensuring every person has a right to equal treatment with respect to employment without discrimination or harassment because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status or disability.
This role is being posted to fill an existing vacancy.
