Job Overview
We are seeking a creative and strategic Social Media Manager to lead our digital marketing efforts across various platforms. The ideal candidate will be responsible for developing engaging content, managing social media campaigns, and analyzing performance metrics to enhance brand visibility and engagement. This role offers an exciting opportunity to shape our online presence and connect with our target audience through innovative digital marketing strategies, including e-commerce integration, SEO optimization, and paid advertising campaigns.
Duties
- Develop and implement comprehensive social media strategies aligned with brand goals and marketing objectives.
- Create, curate, and schedule engaging content across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others using tools like Hootsuite and Buffer.
- Design visually appealing graphics and multimedia content utilizing Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
- Conduct keyword research to optimize content for SEO and improve organic search rankings.
- Monitor social media trends, analyze performance metrics using Google Analytics, and adjust strategies accordingly to maximize engagement.
- Collaborate with the e-commerce team to promote products and special offers effectively online.
- Proofread all content for accuracy, clarity, and brand consistency before publishing.
- Stay updated on digital marketing best practices, platform algorithms, and emerging tools to continually enhance campaign effectiveness.
Requirements
- Proven experience in social media management and content creation
- Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and the Adobe Creative Suite.
- Experience with social media management tools like Hootsuite and Buffer.
- Excellent proofreading skills with attention to detail in content creation.
- Ability to develop creative visual content that aligns with brand identity.
- Strong understanding of digital marketing trends, including influencer collaborations and emerging platforms.
- Exceptional communication skills with the ability to work collaboratively across teams. This position provides an excellent platform for a motivated individual passionate about digital marketing to make a significant impact on our brand’s online presence while honing their skills in a dynamic environment.
Pay: $22.00-$30.00 per hour
Work Location: Hybrid remote in Vancouver, BC
