Job Overview
At Tenacious (gettenacious.com), we are rewriting the script on how enterprise AI is built and delivered. As a Public Benefit Corporation (PBC), we don't just optimize bottom lines; we are a mission-driven organization balancing profit with massive social impact. We deliver high-value AI consulting, outsourcing, and corporate training services to enterprise clients across North America, powered by our world-class, highly skilled development and engineering teams based in Ethiopia.
As our Commercial Lead for the NA East Coast, you will be the entrepreneurial engine driving our cross-border expansion from a Canadian base. This is a high-visibility, hybrid growth and leadership role designed for a tech-savvy strategist who refuses to just "throw deals over the fence."
Selling AI means cutting through the hype to deliver real-world ROI. Managing delivery means serving as the crucial bridge between elite North American enterprise buyers (NYC, Boston, Toronto) and our talented engineering teams in East Africa. You will hold the golden thread of the entire client lifecycle: driving the regional Go-To-Market (GTM) strategy, architecting and closing complex AI solution contracts, and staying deeply embedded to ensure that project execution matches our high standards of Delivery Excellence.
Why this role is unique at Tenacious:
- Profit meets Purpose: You are selling a world-class technical product while championing a powerful mission—connecting global enterprise demand with top-tier, emerging tech talent in Africa.
- High-Value AI Portfolio: You aren't selling commoditized IT hours. You are positioning cutting-edge AI consulting, strategic outsourcing, and executive corporate training that shapes the future of our clients' businesses.
- True Dual-Shore Ownership: You will manage the complex alignment of North American client expectations with an international delivery model, maximizing Net Revenue Retention (NRR) through execution and cross-cultural collaboration.
Core Responsibilities
- Cross-Border Thought Leadership: Establish and scale our brand presence across the NA East Coast corridor, positioning our consulting, training, and outsourcing services through targeted campaigns, webinars, and industry events.
- GTM & ICP Alignment: Partner closely with the marketing team to refine our Ideal Customer Profile (ICP) for both US and Canadian enterprises, ensuring the inbound funnel delivers high-value Marketing Qualified Leads (MQLs).
- Market Intelligence: Monitor economic trends, competitive movements, and regulatory shifts across both US and Canadian jurisdictions to continuously adapt our regional value proposition.
2. Enterprise Sales (Consulting, Outsourcing, Training)
- Consultative Selling & Deal Closure: Lead complex, multi-stakeholder sales cycles from discovery to C-suite sign-off, selling high-value, bespoke business solutions rather than commoditized hours.
- Solution Architecture & Procurement Navigation: Translate complex client pain points into actionable Statements of Work (SOWs) and Master Services Agreements (MSAs), expertly navigating US & Canadian enterprise procurement processes.
- Pipeline & Revenue Ownership: Take full accountability for the East Coast sales pipeline, quarterly forecasting, and regional revenue targets, reporting directly to the executive leadership team.
3. Delivery Oversight & Quality Assurance
- Delivery Guardianship & Escalation: Act as the primary strategic interface and escalation point during the onboarding and delivery phases to ensure project execution aligns with the initial "sales promise."
- Client Engagement & Retention (NRR): Build deep, trust-based relationships with key enterprise stakeholders to secure high CSAT/NPS scores, driving seamless contract renewals and "Land & Expand" opportunities.
- Continuous Feedback Loop: Champion delivery quality by feeding real-world operational insights back into the sales process, preventing over-promising and constantly refining our delivery standards.
4. Strategic Partnership Building
- Ecosystem Cultivation: Identify, onboard, and manage strategic channel partners, tech providers, and local consultancies across the East Coast to create lucrative co-selling and referral ecosystems.
- Multiplier Management: Build and maintain a robust network of industry multipliers, trade associations, and business councils in both Canada and the US to boost indirect lead flow.
- Joint Value Propositions: Collaborate with partners to design integrated service offerings that solve broader enterprise challenges, expanding our market footprint and credibility.
Requirements
- Proven experience in sales, business development, or related roles with a track record of achieving sales and delivery targets.
- Proven experience selling B2B consulting, corporate training, or strategic outsourcing solutions into the US and/or Canadian markets. You understand the nuances of US vs. Canadian corporate buying behavior.
- Based close to a major Canadian business hub (e.g., GTA, Montreal) with full alignment to the Eastern Time Zone (ET) and the willingness to travel across the US East Coast as required to close key accounts.
- A mix of tech-fluency and an operator’s precision. You are motivated by aggressive enterprise revenue growth but equally obsessed with delivery quality.
- Proven experience selling B2B consulting or outsourcing into the US/Canadian markets, ideally with experience navigating global/offshore delivery teams.
Job Types: Full-time, Fixed term contract
Contract length: 12 months
Pay: $85,000.00-$200,000.00 per year
Work Location: Remote
