About Walter
WALTER Surface Technologies is a leader in productivity solutions for the metalworking industry. We help customers work better through innovative products, expert knowledge, and a strong focus on safety, performance, and operational excellence.
Position Summary
The Director, Marketing - Automation Division, will lead the marketing strategy and execution for WALTER’s growing Automation business. This role is ideal for a strategic yet hands-on marketing leader who can build the foundation for a high-growth division while directly executing key initiatives.
The successful candidate will be responsible for developing the marketing vision, positioning, campaigns, tools, and go-to-market approach for the Automation portfolio. As the division grows, this person will eventually manage one direct report, but the role will remain highly hands-on. They must be comfortable moving from strategy to execution, creating content, supporting sales, building campaigns, analyzing performance, and working closely with cross-functional teams.
Responsabilities
Marketing Strategy & Go-to-Market
- Develop and execute the marketing strategy for the Automation Division, aligned with business objectives.
- Define clear positioning, messaging, and value propositions for automation solutions across target customer segments.
- Build and manage go-to-market plans for new products, solutions, and commercial initiatives.
- Identify market opportunities, customer needs, competitive dynamics, and trends in automation.
Demand Generation & Campaign Execution
- Plan and execute marketing campaigns to generate awareness, qualified leads, and sales opportunities.
- Develop digital, content, email, literature, and sales enablement initiatives.
- Track campaign performance and continuously optimize based on results.
- Work closely with sales to ensure marketing initiatives support pipeline creation and revenue growth.
Tradeshow & Event Execution
- Lead the marketing planning and coordination for tradeshows, customer events, demos, and industry conferences related to the Automation Division.
- Work with the existing cross-functional team that supports tradeshow execution, including channel marketing, sales, R&D & operations.
- Ensure events are supported with clear messaging, strong customer-facing materials, lead capture processes, demo readiness, and post-event follow-up plans.
- Coordinate with internal stakeholders and external partners to deliver professional, high-impact event experiences.
Sales Enablement & Commercial Support
- Create tools and materials that help the sales team communicate the value of WALTER’s automation solutions.
- Develop presentations, brochures, case studies, product sheets, videos, and customer-facing content.
- Support key customer meetings, launches, events, and strategic opportunities when needed.
- Develop and support co-marketing programs with integrators, distributors, and robot manufacturer ecosystems.
Brand, Content & Communication
- Ensure consistent messaging and brand positioning for the Automation Division across all channels.
- Lead the development of compelling content that explains technical solutions in a clear, customer-focused way.
- Partner with internal teams, external agencies, and SMEs to create high-quality marketing assets.
- Translate complex automation concepts into practical business benefits for customers.
Product Marketing
- Collaborate with sales, engineering, and operations to support product launches and lifecycle marketing.
- Develop customer personas, competitive positioning, pricing support, launch plans, and product communication tools.·
- Gather voice-of-customer insights and market feedback to support business and product decisions.
Leadership & Collaboration
- Act as the marketing lead for the Automation Division and collaborate closely with sales, engineering, operations, and other support functions.
- Lead with a hands-on, entrepreneurial mindset and contribute directly to execution.
- Build strong relationships across the organization and influence stakeholders without relying solely on authority.
Qualifications
- Bachelor’s degree in marketing, business, communications, engineering, or a related field.
- 8+ years of progressive marketing experience, ideally in automation, robotics, machinery, or technical products.
- Experience building and executing go-to-market strategies for complex products or solutions.
- Strong product marketing, demand generation, event marketing, and sales enablement experience.
- Comfortable working in a growing business environment where processes may still be evolving.
- Experience managing external partners, agencies, budgets, and cross-functional projects.
Key Competencies
- Strategic thinker with strong execution discipline.
- Hands-on marketer who is willing to create, write, coordinate, launch, and follow through.
- Strong business acumen and customer orientation.
- Ability to simplify technical concepts into clear value propositions. Data-driven mindset with the ability to measure impact and adjust plans.
- Entrepreneurial spirit and ability to build structure in a developing division.
Success Measures
- Increased awareness and understanding of WALTER’s Automation offering.
- Successful execution of product launches, marketing campaigns, tradeshows, and events.
- Growth in qualified leads, customer engagement, and pipeline contribution.
Job Types: Temps plein, Permanent
Benefits:
- Assurance Dentaire
- Assurance Invalidité
- Assurance Maladie Complémentaire
- Assurance Vie
- Assurance Vision
- Bourses d'Études
- Congés payés
- Cotisation égale au RÉER
- Événements d'Entreprise
- Formation linguistique offerte
- Gym sur place
- Heures d’arrivée et de départ flexibles
- Programmes de Bien-être
- Régime de retraite
- Stationnement sur place
- Tenue Décontractée
- Travail à domicile
Work Location: Hybrid remote in Pointe-Claire, QC
