Location: Mississauga, Ontario (On-Site)
Job Type: Full-Time, Permanent,
Salary: $65,000–$75,000 per year + performance-based bonus
About the Role
We are looking for a creative, motivated, and analytical Marketing & Graphic Design Specialist to join our team and help grow our business and online sales.
This is a hands-on marketing position for someone who can combine creative marketing ideas, e-commerce, data analysis, competitor research, and graphic design.
Key Responsibilities
Marketing & Sales Promotions
- Develop creative marketing strategies and promotional campaigns designed to increase sales.
- Come up with unique and attention-grabbing promotions for our website and customers.
- Develop promotions such as:
- Buy X, Get Y Free
- Free Gift With Purchase
- Buy More, Save More
- Product Bundles
- Limited-Time Offers
- Seasonal Promotions
- Holiday Giveaways
- Clearance Events
- New Product Launch Promotions
- Customer Loyalty Promotions
- Look for creative alternatives to simply offering percentage discounts.
- Develop promotions that increase average order value and encourage customers to purchase additional products.
- Create promotional calendars for holidays, seasons, and major shopping periods.
- Track the performance of campaigns and determine which promotions generate the best results.
- Work with management and other team members to launch and coordinate campaigns.
Research & Market Monitoring
- Regularly monitor websites, online stores, advertisements, promotions, pricing, bundles, and sales strategies.
- Identify new promotions, products, marketing techniques, and trends being in the market.
- Monitor activity during major holidays and promotional periods.
- Maintain a competitive intelligence report and communicate important findings to management.
- Identify opportunities where we can offer something better or different.
- Research successful marketing ideas from other e-commerce businesses and industries that could potentially be adapted to our business.
- E-Commerce & Website Growth
- Help develop strategies to increase online sales and website conversions.
- Analyze website performance and customer behaviour.
- Identify products and categories with opportunities for increased sales.
- Monitor conversion rates, average order value, traffic, and other important e-commerce metrics.
- Work with the team to improve product pages, promotions, banners, landing pages, and other website content.
- Test different offers, promotions, messaging, and creative concepts to determine what performs best.
SEO & Digital Marketing
- Work closely with our SEO team and review their reports and recommendations.
- Monitor organic traffic, keyword rankings, website traffic, and other SEO performance metrics.
- Review Google Analytics and Google Search Console data.
- Understand what the SEO team is doing and determine whether the work is producing measurable results.
- Identify opportunities to increase organic traffic and online sales.
- Follow up with the SEO team to ensure agreed-upon work is completed.
- Prepare easy-to-understand reports for management explaining what is working, what isn't, and what should be done next.
Data & Marketing Analytics
- Analyze marketing and sales data to identify opportunities and problems.
- Track the performance of marketing campaigns and promotions.
- Compare campaign results and determine which strategies provide the best return.
- Monitor website traffic, conversions, sales, average order value, and customer behaviour.
- Turn data into practical recommendations.
- Help establish and monitor marketing KPIs.
- Use data to make marketing decisions rather than relying solely on assumptions.
Graphic Design & Creative Content
- Create graphics and marketing materials for our website, social media, email campaigns, advertisements, and promotional campaigns.
- Design:
- Website banners
- Promotional graphics
- Social media content
- Holiday campaigns
- Product graphics
- Advertisements
- Email marketing graphics
- Promotional materials
- Work closely with our social media team to provide creative content.
- Take marketing ideas and turn them into visually appealing designs.
- Maintain consistency in our branding and visual identity.
- Create content quickly and efficiently for new promotions and campaigns.
We want someone who can come up with creative campaigns that get customers excited, rather than simply running the same discount every year.
What We're Looking For
We are looking for someone who combines creativity with business and analytical thinking.
Required
- 5+ years of experience in marketing, digital marketing, e-commerce, or a related field.
- Strong graphic design skills.
- Experience with Canva, Adobe Photoshop, Illustrator, or similar design software.
- Strong understanding of digital marketing and e-commerce.
- Strong analytical and problem-solving skills.
- Comfortable working with website and marketing data.
- Basic-to-strong understanding of SEO and website analytics.
- Strong communication and organizational skills.
- Excellent attention to detail.
- Ability to manage multiple projects and deadlines.
- Ability to work independently and take initiative.
- Creative mindset with the ability to develop new promotional ideas.
Experience With
- The following would be considered strong assets:
- Shopify or another e-commerce platform
- Google Analytics 4
- Google Search Console
- SEO tools and reporting platforms
- Meta/Facebook and Instagram
- Email marketing platforms
- Google Ads
- Conversion Rate Optimization (CRO)
- A/B testing
- Product photography or video editing
- AI tools for marketing, research, design, and content creation
Compensation
$65,000–$75,000 per year, depending on experience and qualifications, plus a performance-based bonus.
Exceptional candidates with a proven track record in e-commerce growth, digital marketing, and graphic design may be considered for higher compensation.
Pay: $65,000.00-$75,000.00 per year
Benefits:
- Casual dress
- Flexible schedule
- On-site parking
- Paid time off
- Store discount
- Wellness program
Ability to commute/relocate:
- Mississauga, ON: reliably commute or plan to relocate before starting work (required)
Application question(s):
- Are you able to work on-site, Monday to Friday?
Experience:
- Marketing: 5 years (required)
- Graphic design: 5 years (required)
Work Location: In person
