Company Overview
Lind Equipment is a trusted manufacturer and supplier of portable LED work lighting, portable power, static grounding, and GFCI products. With over 65 years of experience in providing reliable equipment for industrial and hazardous locations, we empower our customers to Work Confidently on the toughest jobsites.
Summary
We are seeking a dynamic and results-driven Marketing Specialist with expertise in marketing strategy and execution, web design and development, creative direction and branding, and marketing automation and technology. The ideal candidate will also have proven experience in project and client management, social media marketing, and trade marketing and events. This role requires a strategic thinker with a strong creative vision and the ability to manage multiple marketing initiatives across various platforms.
Responsibilities
- Lead and implement multi-channel strategies (SEO, SEM, branded content, email) focused on growth and ROI.
- Use AI tools and coding languages to analyze performance data, forecast trends, and automate campaign workflows.
- Design and develop responsive, high-performance websites and landing pages.
- Integrate AI-based solutions for behaviour tracking, code optimization, and smart content delivery.
- Design marketing materials and brand assets.
- Ensure cohesive visual identity and messaging across digital and print touchpoints.
- Build CRM-integrated automation flows (Zoho) for lead nurturing, reporting, and data syncing.
- Automate repetitive tasks and streamline marketing and operations using AI and low-code tools.
- Lead projects from discovery to delivery, managing timelines, scope, and cross-functional teams.
- Content creation, community engagement, and platform management.
- Support sales and brand visibility through promotional campaigns, marketing materials, and trade show coordination.
- Serve as client liaison, aligning business goals with marketing execution.
Essential Qualifications and Experience:
- Diploma in Marketing
- 3+ years of experience with digital marketing strategies
- 3+ years of experience with web development and graphic design
- 3+ years of experience with sales strategies
- Experience creating and managing AI-powered agents for customer service and sales support
Essential Skills:
- Digital Marketing with proficiency in SEM, SEO, Email Marketing, PPC Campaign Management.
- Web Development with proficiency in HTML, CSS, JavaScript, React, RESTful APIs, Figma, and WordPress
- Graphic Design with proficiency in UI/UX, Packaging Design, Adobe Creative Cloud
- Automate tasks with proficiency in agile workflow, coding language, Python for AI tools such as
- Videomaking and editing for technical videos such as tutorials and equipment troubleshooting
Summary
· Job Title: Marketing Specialist
· Term of employment: permanent position
· Language of work: English
· Schedule: Monday to Friday, 35 hours per week
· Salary: $65,629.20
· Benefits: Canada Life Benefit Package
· Location of Work: North York, Ontario
· Start Date: September 1, 2025
All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.
If you are passionate about digital marketing and ready to make an impact at Lind Equipment, we invite you to apply today! Join us in helping professionals work confidently.
Job Types: Full-time, Permanent
Pay: $65,629.20 per year
Benefits:
- Casual dress
- Company events
- Dental care
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- Vision care
Application question(s):
- Are you legally entitled to work in Canada? Y/N
- If you are legally entitled to work in Canada, are you a Canadian citizen or PR? Y/N
- Do you have a Diploma in Marketing? Y/N
- Do you have a minimum of 3 years of experience with digital marketing strategies? Y/N
- Do you have a minimum of 3 years of experience with web development and graphic design? Y/N
- Do you have a minimum of 3 years of experience with sales strategies? Y/N
- Do you have experience creating and managing AI-powered agents for customer service and sales support? Y/N
Work Location: In person
