Join our team and what we'll accomplis together
We're seeking a visionary strategist and execution leader to own all Internet Acquisition 1:1 campaign strategy and execution within the East region including email, SMS, push notifications and direct messaging channels. This is a temporary 18 month maternity leave coverage role providing strategic leadership durig a critical growth phase. In this pivotal role you'll evolve and elevate our National Internet personalization capabilities, developing sophisticated acquisition strategies that push the boundaries of what's possible in 1:1 marketing—delivering the right message to the right customer at the right time with precision.
You'll own the full quarterly initiative roadmap, serve as the central intake point for campaign concepts across the business, and lead the development of strategic targeting that set the standard for 1:1 excellence across the Internet portfolio. Your work will drive innovation while ensuring flawless execution and measurable performance improvements, while actively partnering with cross-functional teams and your counterpart in the West to continuously elevate regional performance.
Reporting to the Manager, Internet Go-to-Market, we're looking for a creative problem-solver who excels at turning complex opportunities into practical solutions, drives buy-in across diverse stakeholders, and thrives on orchestrating complexity to deliver results.
The Impact You'll Make
Regional Acquisition Roadmap Ownership
Build, maintain, and socialize the full quarterly 1:1 initiative roadmap for Internet Acquisition within the East region
Apply clear prioritization criteria to align roadmap with quarterly acquisition targets
Secure buy-in and resourcing from Communications & Personalization teams to ensure reliable execution and delivery
Drive innovation in acquisition approaches and customer segment targeting
#LI-REMOTE
Execution Leadership & Regional Marketing Manager Alignment
Drive execution of the approved roadmap by aligning priorities with National Internet Marketing Managers within your region
Establish clear execution sequencing and accountability to ensure timely delivery to achieve quarterly order targets
Support National Internet Marketing Managers with strategic guidance, data briefs, and creative direction to enable successful campaign deployment
Monitor execution progress, identify barriers, and take action to keep initiatives on track
Central Intake & Strategic Concept Development
Serve as the single intake point for new 1:1 campaign concepts from across the business and other business stakeholders
Triage incoming concepts to assess strategic fit, sizing, and prioritization
Support sizing and data sourcing for new campaign concepts
Define clear prioritization criteria and structure concepts into comprehensive, strategic proposals
Translate complex opportunities into practical, strategically sound campaign concepts
Campaign Strategy Development
Develop sophisticated acquisition campaign strategies that leverage advanced segmentation, behavioral triggers, and predictive analytics
Unlock scalable growth across the full regional Internet Acquisition 1:1 portfolio
Design test-and-learn strategies to validate hypotheses and identify opportunities for innovation before scaling
