Job Title: Social Media Manager (Part-Time, Hybrid)
Company: Sun of a Beach Sylvan Lake
Location: 4607 Lakeshore Drive, Sylvan Lake, AB (On-site content collection + remote strategy)
Job Type: Part-time (20–30 hours per week)
Salary: Starting at $30/hour
About SOB
Sun of a Beach is Sylvan Lake’s go-to mid-scale spot for great food, vibrant lakeside vibes, and memorable experiences. We are a family-run staple that loves connecting with our community both on the patio and online. We are looking for a creative storyteller to take our digital presence (@sobsylvan) to the next level, driving foot traffic and capturing the energy of life by the lake.
Job Summary
This is a hybrid role that blends on-site visual storytelling with remote strategy and execution. You will spend time on-site at our Lakeshore Drive location to capture high-quality, authentic content (photos, reels, behind-the-scenes) and collaborate directly with our leadership team. The remainder of your hours can be completed remotely, focusing on scheduling, community management, and analytics.
Roles and Responsibilities
- Content Creation & Capturing: Spend dedicated hours on-site each week capturing high-quality photo and video content of our dishes, drinks, guest experiences, and team dynamics.
- Strategy & Planning: Develop and execute a monthly content calendar that aligns with restaurant promotions, seasonal menu shifts, and local Sylvan Lake events.
- Collaborative Development: Attend regular on-site strategy meetings with the Leadership Team/Chief to align digital marketing with operational goals.
- Platform Management: Oversee and grow our Instagram (@sobsylvan) and other emerging channels, ensuring a consistent, engaging, and professional brand voice.
- Community Engagement: Actively respond to direct messages, comments, and reviews in a timely, hospitable manner that reflects our brand personality.
- Performance Tracking: Monitor key metrics (engagement, reach, follower growth) and provide a brief monthly summary of what’s working and where we can pivot.
Requirements & Qualifications
- Experience: 3+ years of experience managing social media platforms professionally (experience in hospitality, food and beverage, or tourism is a massive asset).
- Technical Skills: Proficient in mobile photography, video editing apps (CapCut, Canva, or Adobe suite), and short-form video trends (Reels/TikTok).
- Proximity: Must live in or near Sylvan Lake and have reliable transportation to be on-site at 4603 Lakeshore Drive for content days and meetings.
- Mindset: A self-starter who can confidently interact with kitchen staff, front-of-house teams, and guests to capture organic moments.
- Organization: Excellent time management skills to balance 25–35 hours of weekly work across content collection, editing, and scheduling.
Benefits & Perks
- Flexible hybrid schedule (work from home for writing, planning, and editing).
- A fun, fast-paced, and beautiful lakeside work environment.
- Staff discounts on delicious food and drinks.
- Opportunity to truly own the digital voice of a popular local brand.
To Apply: Please submit your resume along with a link to your portfolio, professional Instagram accounts you have managed, or examples of short-form video content you have created.
Pay: From $30.00 per hour
Benefits:
- Casual dress
- Discounted or free food
- Flexible schedule
- On-site parking
- Work from home
Experience:
- Social media marketing: 3 years (required)
Work Location: Hybrid remote in Sylvan Lake, AB T4S 1C3
