Job Overview
The HUX Papousek Realty Group is one of Mississauga and Oakville's premier luxury real estate teams specializing in high-end residential properties.
We are looking for a Strategic Real Estate Marketing, Social Media & AI Specialist who understands how to generate business—not just create marketing materials.
This is not simply a graphic design or social media role.
We are looking for someone who understands how successful real estate teams generate leads, market luxury homes, build agent brands, and use Artificial Intelligence to dramatically improve marketing quality, productivity and efficiency.
The successful candidate will have hands-on experience working in residential real estate marketing, understand today's AI tools, and know how to combine marketing strategy, automation, content creation and social media into systems that help grow our business.
Key Responsibilities:
Strategic Real Estate Marketing
- Develop and execute marketing strategies that generate buyer and seller leads.
- Understand the complete marketing lifecycle of a listing—from pre-listing to sold.
- Create marketing campaigns designed to attract listings, build brand awareness and generate client inquiries.
- Recommend new marketing initiatives that improve lead generation and return on investment.
- Collaborate with the team to continually improve our marketing systems and client experience.
AI Marketing & Automation
AI experience is a core requirement for this role.
You will be responsible for leveraging AI to improve virtually every aspect of our marketing and operations.
This includes:
- Using AI to create high-quality marketing copy, listing descriptions, blogs and social content.
- Using AI to generate graphics, presentations and creative assets.
- Automating repetitive marketing tasks and workflows.
- Researching and implementing new AI tools to improve efficiency.
- Using AI for video editing, caption generation and content repurposing.
- Building automated systems that allow our marketing department to accomplish more with less manual work.
- Staying current on emerging AI technologies and recommending improvements to keep our marketing at the forefront of the industry.
Social Media & Content Marketing
- Plan and manage content across Instagram, TikTok, Facebook, YouTube and LinkedIn.
- Create engaging short-form and long-form video content.
- Develop content calendars and posting strategies.
- Monitor analytics and continually optimize content performance.
- Build campaigns that grow brand awareness, engagement and lead generation.
- Stay current on social media trends and platform algorithms.
Luxury Real Estate Marketing
- Produce premium marketing materials for luxury listings.
- Design brochures, feature sheets, postcards, signage and print collateral.
- Create MLS-ready marketing materials.
- Write compelling property descriptions using proper real estate terminology.
- Maintain consistency across all luxury branding.
- Collaborate with photographers, videographers and agents to ensure every listing is presented at the highest level.
Graphic Design & Creative Production
While AI will be heavily utilized, strong design fundamentals remain important.
Responsibilities include:
- Creating professional marketing materials using Adobe Creative Suite and AI-powered design tools.
- Editing listing photography.
- Producing digital advertising assets.
- Designing luxury branding packages.
- Creating presentation materials for listing appointments and marketing campaigns.
Event Marketing
- Coordinate client appreciation events, open houses and promotional events.
- Manage vendors and logistics.
- Create branded event materials and promotional campaigns.
Required Experience - Real Estate Industry Experience (Required)
Applicants must have previous experience working in residential real estate marketing.
You should understand:
- How real estate leads are generated
- Listing marketing strategies
- Buyer and seller marketing funnels
- MLS marketing
- Luxury home marketing
- Property launches
- Real estate terminology
- High-end home finishes and architectural styles
**Applicants without real estate marketing experience will not be considered**
AI & Marketing Experience (Required)
The ideal candidate is an AI power user who understands how to leverage AI to improve marketing and business operations.
Experience with tools such as:
- ChatGPT
- Claude
- Gemini
- Midjourney
- Adobe Firefly
- Canva AI
- Descript
- Opus Clip
- Zapier or Make
- AI-powered CRM and marketing automation platforms
You should be passionate about staying ahead of new AI technologies and constantly looking for ways to improve efficiency and marketing performance.
Social Media Experience
- Minimum 2 years managing business social media accounts.
- Strong understanding of Instagram, TikTok, Facebook, LinkedIn and YouTube.
- Experience creating content that generates engagement and leads.
- Video production and editing experience.
Creative Skills
- Adobe Photoshop
- Illustrator
- InDesign
- Final Cut Pro or equivalent
- Photography and videography experience
- Strong design principles and luxury branding
Professional Attributes
We're looking for someone who:
- Thinks strategically rather than simply completing tasks.
- Is passionate about real estate marketing.
- Embraces AI and continuously learns new technology.
- Is highly organized and proactive.
- Brings ideas to the table and challenges the status quo.
- Understands branding, lead generation and customer psychology.
- Has excellent communication skills.
- Takes ownership of projects from concept to execution.
Qualifications
- Minimum 2 years of residential real estate marketing experience (required)
- Minimum 2 years of social media marketing experience
- Demonstrated experience using AI tools in a professional marketing environment
- Portfolio showcasing real estate marketing campaigns, social media content and creative work
- Post-secondary education in Marketing, Communications, Business, Graphic Design or related field is an asset
Why Join HUX Papousek Realty Group?
You'll have the opportunity to help shape one of the leading luxury real estate brands in the GTA by combining creativity, marketing strategy and cutting-edge AI. We are looking for someone who wants to push boundaries, innovate, and build marketing systems that generate measurable business growth—not simply someone who produces marketing materials.
Pay: $50,000.00-$70,000.00 per year
Benefits:
Work Location: Hybrid remote in Oakville, ON L6J 7W5
