Overview
We are seeking a creative and detail-oriented Social Media Marketing Specialist to join our dynamic marketing team. This role is ideal for individuals passionate about digital marketing, social media strategy, and content creation. The successful candidate will be responsible for developing and executing engaging campaigns across various platforms to enhance brand visibility and drive online engagement. Experience with e-commerce, SEO, and graphic design tools is highly valued. This position offers an excellent opportunity to grow your skills in a fast-paced, innovative environment dedicated to digital excellence.
Responsibilities
- Develop and implement comprehensive social media strategies aligned with overall marketing goals
- Create, curate, and schedule engaging content across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others using tools like Hootsuite or Buffer
- Design eye-catching graphics and visual content utilizing Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite
- Manage paid advertising campaigns on Facebook and other social platforms to maximize reach and engagement
- Conduct keyword research to optimize content for SEO and improve organic search rankings
- Monitor analytics using Google Analytics and platform insights to measure campaign performance and adjust strategies accordingly
- Collaborate with the e-commerce team to promote products and special offers effectively through social channels
- Proofread all content for accuracy, clarity, and brand consistency before publishing
- Stay updated on the latest digital marketing trends, platform updates, and best practices to ensure innovative campaign execution
Requirements
- Proven experience in digital marketing with a focus on social media management and advertising
- Strong knowledge of SEO principles, keyword research, and analytics tools such as Google Analytics
- Proficiency in graphic design software including Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite
- Familiarity with social media management tools like Hootsuite or Buffer (application)
- Experience with Facebook Advertising and other paid social media campaigns
- Understanding of e-commerce platforms and online sales strategies
- Excellent proofreading skills with attention to detail in content creation
- Ability to analyze data insights to inform marketing decisions
- Creative mindset with strong communication skills and ability to work collaboratively in a team environment
This role provides an exciting platform for innovative digital marketers eager to make an impact through compelling content and strategic campaigns.
Pay: $17.20-$35.01 per hour
Benefits:
- Casual dress
- Flexible schedule
- On-site parking
Work Location: Hybrid remote in Toronto, ON (Toronto District)
