Position: Senior Salesforce Technical Architect (Marketing Cloud)
Location: Toronto
Mode of Work: Hybrid (3 days a week)
This job posting is for an existing, active vacancy and we are looking to hire a Senior Salesforce Technical Architect with strong expertise in Salesforce Marketing Cloud.
Summary:
We are looking for a seasoned Salesforce Marketing Cloud Architect with deep hands-on expertise in designing, implementing, and optimizing enterprise-grade marketing technology solutions. The role requires strong experience across Marketing Cloud architecture, personalization, integrations, and compliance, while collaborating with cross-functional teams to deliver scalable and personalized customer engagement solutions.
Roles & Responsibilities:
- Lead end-to-end architecture and design for Salesforce Marketing Cloud implementations in enterprise environments
- Design scalable data models using Contact Builder, Data Extensions, and multi-BU configurations
- Develop complex AMPscript and SSJS for personalization, transactional messaging, and dynamic content
- Build and manage Cloud Pages, preference centers, and subscription management solutions
- Architect and manage Journey Builder workflows and Automation Studio processes
- Implement integrations with Salesforce CRM, data platforms, and external systems via APIs and SFTP
- Ensure governance, compliance, and security standards (GDPR, CAN-SPAM, etc.)
- Optimize email deliverability, sender authentication, and campaign performance
- Mentor team members and drive architectural best practices and standards
Qualifications & Skills :
- 10+ years of experience in Salesforce Marketing Cloud (ExactTarget)
- Strong expertise in AMPscript, SSJS, HTML, CSS, JavaScript, and SQL
- Hands-on experience with Journey Builder, Email Studio, Automation Studio, and Contact Builder
- Proven experience with Salesforce CRM integrations and external system connectivity
- Strong understanding of data privacy regulations and compliance frameworks
- Experience working in financial services or regulated industries
- Salesforce certifications (Marketing Cloud Consultant/Developer, CTA, or Architect) preferred
- Familiarity with tools like Data Cloud, MuleSoft, Datorama, or Einstein AI is a plus
