Conducting comprehensive keyword research using Ahrefs to identify target keywords.
Crafting and implementing URL optimization strategies for better site structure, content organization for both humans and search engines.
Designing and managing internal linking strategies using pillar and sub-pillar pages to enhance site structure and SEO.
Developing content topical maps to guide content creation and optimization.
Performing thorough competitor analysis to benchmark and strategize SEO efforts.
Executing detailed SEO website audits to identify areas for improvement.
Implementing on-page SEO strategies, including meta tags, image optimization, schema markup, optimizing for SERP features, etc.
Collaborating with content creators to ensure SEO best practices are integrated into all content.
Staying up-to-date with the latest SEO trends and Google algorithm updates, guiding other team members on the updates.
Tracking and analyzing metrics from Google Analytics, Google Search Console, Google Business Profile, Ahrefs and other tools we use.
Collaborating with the web development team to ensure SEO-friendly site architecture.
Managing local SEO efforts, including Google My Business and local citations using Bright Local.
Implementing schema markup to enhance search visibility.
Identifying and resolving technical SEO issues such as crawl errors, 404 issues, redirect chains, broken links, etc…
