Marketing Specialist
Savant Tours is seeking a creative, organized Marketing Specialist to help grow awareness and bookings across digital and offline channels. This role will focus on promoting our Toronto and Niagara experiences to travelers arriving in Toronto for soccer matches, as well as broader leisure, luxury, and group audiences.
About Savant Tours
Savant Tours is a Toronto-based tour operator offering thoughtfully designed experiences that showcase the best of Toronto and the Niagara Region. We create informative, memorable tours for travelers who value quality storytelling, local insight, and seamless execution.
Role Overview
The Marketing Specialist will plan, execute, and optimize campaigns across multiple platforms to drive brand awareness, engagement, and bookings. This person will help position Savant Tours as a top choice for visitors coming to Toronto, including soccer match travellers, international tourists, and local audiences looking for premium guided experiences to the Niagara Region and Toronto.
Key Responsibilities
- Develop and manage marketing campaigns across social media, email, search, content, and partnerships.
- Create audience-specific messaging for soccer match visitors, including international travelers, families, groups, and premium leisure guests.
- Promote Toronto-based tours, Niagara day tours, and private/custom experiences across multiple channels.
- Build and maintain content calendars for Instagram, Facebook, TikTok, LinkedIn, email, and the website.
- Write compelling copy for ads, posts, landing pages, newsletters, and promotional materials.
- Support campaign planning around major tourism moments, seasonal demand, and event-driven travel.
- Track performance metrics, analyze results, and recommend improvements to improve reach and conversions.
- Coordinate with internal team members, guides, and external partners to ensure brand consistency.
- Identify partnership opportunities with hotels, travel advisors, event organizers, concierges, and local businesses.
- Help develop promotions and travel packages tailored to soccer-related visitors arriving in Toronto.
Qualifications
- 2+ years of experience in marketing, digital marketing, content creation, or tourism marketing with a proven track record of marketing results.
- Strong writing and communication skills.
- Experience managing social media and digital campaigns across multiple platforms.
- Familiarity with paid social, email marketing, SEO, and basic analytics tools.
- Ability to create audience-focused campaigns and adjust messaging for different traveler segments.
- Strong organizational skills and the ability to manage multiple projects at once.
- Experience in tourism, hospitality, travel, or events is an asset.
- Knowledge of Toronto and the Niagara Region as a destination is preferred.
- Familiarity with soccer tournaments, international tourism, or event-based marketing is a strong asset.
What Success Looks Like
- Increased visibility for Savant Tours across key platforms.
- More inquiries and bookings from soccer visitors and other Toronto travelers.
- Stronger engagement with local and international audiences.
- Clear, consistent brand messaging across all marketing channels.
- Measurable growth in traffic, leads, and conversion rates.
Compensation and Work Environment
This is an hourly/contract role, depending on experience and business needs. We are a brand-new business just starting out. Compensation will be based on qualifications and record of prior marketing results. Savant Tours values initiative, creativity, and a customer-first mindset.
How to Apply
Please submit your resume, a brief cover letter, and examples of previous marketing work or campaign results. If the job description closes due to LinkedIn’s cap, please email your application to [email protected]
Pay: $25.00-$150.00 per hour
Work Location: Hybrid remote in Toronto, ON (York District)
