Job Summary
We are seeking an experienced and strategic Senior Account Director to lead and manage key client accounts within our dynamic digital marketing agency. The ideal candidate will possess a strong background in e-commerce, SEO, and digital marketing strategies, with a proven track record of driving growth and delivering exceptional client service. This role involves overseeing campaign development, coordinating cross-functional teams, and ensuring the successful execution of marketing initiatives that align with client goals. The Senior Account Director will serve as a trusted advisor, leveraging expertise in Facebook Advertising, Google Analytics, Google AdWords, and other digital tools to optimize performance and maximize ROI.
Responsibilities
- Lead the development and execution of comprehensive digital marketing strategies for key clients, including e-commerce platforms and product launches.
- Manage client relationships by providing strategic guidance, regular updates, and performance reports to ensure satisfaction and retention.
- Oversee campaign planning and execution across multiple channels such as social media (Facebook Advertising), email marketing, SEO, and paid search.
- Collaborate with creative teams to develop compelling content using Adobe Creative Suite and ensure alignment with brand standards.
- Utilize analytics tools like Google Analytics and marketing platforms such as WordPress, HTML, and Google AdWords to monitor campaign performance and identify opportunities for optimization.
- Conduct research on industry trends, competitive landscape, and emerging technologies to inform strategic decisions.
- Manage project budgets, timelines, and resources effectively to meet client expectations.
- Mentor junior team members and coordinate efforts across departments including sales, product management, and research teams to deliver integrated solutions.
- Prepare detailed reports on campaign results, insights, and recommendations for continuous improvement.
Skills
- Extensive experience in digital marketing with a focus on e-commerce, SEO, Facebook Advertising, Google Analytics, Google AdWords, and email marketing.
- Strong understanding of product management principles within a marketing context.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for content review or collaboration.
- Technical skills including WordPress management, HTML coding basics, and website optimization techniques.
- Excellent research capabilities to stay ahead of industry trends and competitive analysis.
- Proven ability in budgeting for campaigns and managing multiple projects simultaneously.
- Analytical mindset with expertise in interpreting data to inform strategic decisions.
- Exceptional communication skills for client interactions and team leadership.
This role offers an exciting opportunity for a seasoned digital marketing professional to lead innovative campaigns while working in a collaborative environment dedicated to growth and excellence.
Pay: $148,951.46-$159,598.31 per year
Work Location: In person
